Thread by @YaThinkN

Reminder - before I get cranky tomorrow - International Women's Day is a UN initiative and this year theme is:

"Cracking the Code: Innovation for a gender equal future".

The site that comes up & often quoted by corporates is NOT who you should heed.

https://twitter.com/UNWomenAust/status/1632591848442044417?s=20

If you see International Women's Day #IWD2023 stuff and it is using a hashtag about "embracing equality" it is from the spiv corporate hijack site, not the official UN site, please don't reward them ☹️

#CrackingTheCode
unwomen.org.au/get-involved/i…

And... we wake up to people yet again using the Corporate spiv site that Google ranks higher than the UN site for #IWD2023 🙁

This from 2020 explains the Corporate spiv site - again I beg you, don't reward it 🙏smh.com.au/lifestyle/life…

According to their own site, Aurora Venture’s aim is to “help drive a more female friendly angle to their [clients’] brands.” Rosa Campbell #IWD2023 #CrackingTheCode novaramedia.com/2020/03/07/int…

"...a site run by a privately held company named Aurora Ventures. It’s important to note that this website has no affiliation with the UN Women’s IWD."
#IWD2023 #CrackingTheCode
projectf.com.au/the-f-word-blo…

@WorldVision is a massive organisation that should know better than to use the hashtag of a Corporate website instead of the @UN_Women 😡

Sad to see the lack of due diligence here, expect better from such a large organisation 🙁
#IWD2023 #CrackingTheCode

Oh and more perverse considering World Vision have chosen to use the Corporate spiv IWD instead of the official UN Women's one, they obviously are not so big on 'Embracing Equity'? 🤔
#IWD2023 #CrackingTheCode

https://twitter.com/PayGapApp/status/1632808262566379521?s=20

I get #IWD2023 theme as it really matters in so many ways:

Cracking the Code: Innovation for a gender equal future

Maybe it would behoove people to look at Google when it comes to #CrackingTheCode 🤔

unwomen.org.au/australian-pol…

A big reason why so many use the incorrect #IWD2023 hashtag and are influenced by the "Corporate" site is because it comes up first in Google.

As we know from from #WomenInSport Google is NOT always accurate. Have a look at #CorrectTheInternet

https://twitter.com/UNWomenAust/status/1631529671245570048?s=20

#CorrectTheInternet aims to get rid of male bias in Search Engines. If you ask the question, "who has scored the most goals in football?" it will automatically tell you the "man", when in fact is a woman who has that record.
#IWD2023 #CrackingTheCode

So... just because something comes up first in Google, doesn't make it accurate.

If you see people rewarding the Corporate spiv site using their Hashtag #EmbraceEquityMyArse 🙄 instead of UN Women's one, please call it out 🙏

#IWD2023
#CrackingTheCode
#CorrectTheInternet

"The Australian theme for #IWD2023 is #CrackingTheCode: Innovation for a gender equal future, focusing on innovation as a key driver of systemic change required to achieve gender equality."

A really timely theme considering how much technology is a part of our lives.

#IWD2023 #CrackingTheCode aim:
1. Close all gaps in digital access and skills
2. Support women and girls in STEM
3. Create tech that meets the needs of women and girls
4. Address technology-facilitated gender-based violence
unwomen.org.au/power-on-how-w…

If your corporate cupcake #IWD2023 event is not addressing the #CrackingTheCode issues in my previous tweet then it is really indicative as to:

Why women need better IT knowledge so not conned by a spiv corporate site

and

How women are being used for 'marketing'.

"It’s an example of what happens when we allow important movements to be turned into corporate, commercial opportunities."

#IWD2023
#CrackingTheCode
#CorrectTheInternet
zeefeed.com.au/real-theme-int…

There is nothing more depressing than waking up on #IWD to see 'reputable' organisations actively promoting a London based 'corporate' site just because it came up first in Google, instead of the UN official ☹️
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/ACOSS/status/1633251017616941056?s=20

Don't care if White Corporate Feminist Barbies use a site that has corporatised a social cause as let's face it, that is on brand for them.

I do however have an issue with 'reputable' orgs' people trust doing it 🙁
#CrackingTheCode
#CorrectTheInternet
projectf.com.au/the-f-word-blo…

UN WOMEN’S THEME FOR 2023 IS ‘CRACKING THE CODE: INNOVATION FOR A GENDER-EQUAL FUTURE’.

UN Women assists to lift women all over the world. In fact today are fundraising to assist women & girls excluded from the digital world. charidy.com/unwomenau

#IWD2023
#CrackingTheCode

SIGH! and another 'reputable' organisation @SwimmingAUS promoting the London based corporatisation of a social cause instead of the UN Women's site ☹️ I assume just because it came up first in google 😫

#IWD2023
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/SwimmingAUS/status/1633220536846385153?s=20

And another 'organisation' where the comms staff obviously just took the first thing that came up in Google as legit ☹️

#IWD2023
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/brisbanelions/status/1633241113254416384?s=20

Another 'organisation' with great message mind you, sadly ruined by using 'corporate' site that came up first in google instead of UN Women's. Particularly frustrating considering #WomenInSport are trying to #CorrectTheInternet

#IWD2023
#CrackingTheCode

https://twitter.com/AustralianOpen/status/1633233282471981058?s=20

Sorry @VolunteeringQld but the #IWD2023 theme is not Embrace Equity that is the slogan from the corporate site that comes up first in google.

@UNWomenAust is #CrackingTheCode: Innovation for a gender equal future.

#CorrectTheInternet

https://twitter.com/VolunteeringQld/status/1633279632081571840

This thread is getting quite long now, note I'm only caring about 'organisations' that 'do good' as disappointing to see them getting conned by corporatisation of a social cause 🙁

#IWD2023
#CrackingTheCode
#CorrectTheInternet
projectf.com.au/the-f-word-blo…

It really is perverse that the #IWD2023 theme is:
#CrackingTheCode: Innovation for a gender equal future, when you see so many reputable orgs using the first entry in google conning them into thinking it is legit 🙁

Really illustrates how important the @UNWomenAust theme is!

I know I am banging my head against a brick wall here, but loving #WomenInSport and always seeing default being men's sport coz of a digital bias ie Google being incorrect, which has led to #CorrectTheInternet initiative happening with #IWD2023 as well really frustrates me.

This below is really important much more so for women and girls than a corporate throw-away line of 'embrace equality'!

It is an issue women and girls around the world face every day!
#IWD2023
#CrackingTheCode

https://twitter.com/Equal2030/status/1633081602715598849?s=20

#IWD2023
#CrackingTheCode: Innovation for a gender equal future.

https://twitter.com/UN_Women/status/1632780034493624322?s=20

#IWD2023
#CrackingTheCode

https://twitter.com/UNWomenAust/status/1632561649834917890?s=20

#IWD2023
#CrackingTheCode

https://twitter.com/UNWomenAust/status/1632546543336030209?s=20

This below is particularly salient today when seeing so many orgs go with 'first thing entry in Google' with a bias to a 'corporate' site instead of the UN Women's site and spreading corporatisation of a social issue further 😫
#IWD2023
#CrackingTheCode

https://twitter.com/UNWomenAust/status/1631529671245570048?s=20

This is so very important 😍
#IWD2023
#CrackingTheCode

https://twitter.com/IndigenousLF/status/1633241168485187585?s=20

Good to see Australian Government departments have not been led astray, well, would hope the esafety office of all places would not be conned by first entry in Google 😳😊
#IWD2023
#CrackingTheCode: Innovation for a gender equal future.

https://twitter.com/eSafetyWomen/status/1633212280237346816?s=20

Oh so very disappointed in this. @NetballNSW has been awesome over the years in regard to advancing women and girls and so sad to see comms conned by '1st in google' corporatisation 😫
#IWD2023
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/NetballNSW/status/1633241684330024960?s=20

@NSWSwifts did this wonderful - and important - video 😍 Not the first time they have been forward thinking in advancing women & girls 👏
#IWD2023
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/NSWSwifts/status/1632966838736015361?s=20

Good piece below as to how search engines fail #WomenInSport 🙁 but as we have discovered also fail women in general with so many using the incorrect #IWD2023 theme.
#CrackingTheCode
#CorrectTheInternet

https://twitter.com/marissalordanic/status/1633286741951156225?s=20

YAY! Love seeing #WomenInSport orgs getting it right 🤩

These women really are the epitome of "If you can see it you can be it" 😍

#IWD2023
#CrackingTheCode

https://twitter.com/paramatildas/status/1633278885860356097?s=20

Yeah... look I know the corporate throw-away line supports your political agenda here but is not what #IWD2023 theme is.

In fact, would be smart of you to capitalise on avenues of 'real' theme being #CrackingTheCode: Innovation for a gender equal future.

https://twitter.com/NSWLabor/status/1633234044216569856

Anywho... Back to @UNWomenAust #IWD2023 😊

If you can afford it, please consider donating to this initiative as will help lift so many women world wide 🙏
#CrackingTheCode

https://twitter.com/UNWomenAust/status/1633316291443302400

I know it is lovely to see so many women lauded on #IWD2023 and they should be, in fact, should be lauded every single day, just as men in media area, shame we need this day to recognise.
#IWD2023
#CrackingTheCode

As a reminder, only just this past Sunday the regular #WomenInSport sports media splashes count resulted in a lousy 14.31% representation out of 27 online sports back pages 😡

We have a very long way to go.
#IWD2023
#CrackingTheCode

https://twitter.com/YaThinkN/status/1632126073722011649?s=20

So don't get me wrong, I love seeing so many women in our media getting a moment to shine this #IWD2023 👍

However there is a heap of things you can do to honour the #CrackingTheCode theme. It is all about access to the most basic of technologies most take for granted.

Side note, looking for a gif for above tweet, just put in 'phone' in gifs and twitter gave me a heap of men, dogs, animals etc., but had to scroll way down before I got a gif with a woman 🙄

A perfect example of the bias against women in technology.
#IWD2023
#CrackingTheCode

I've given Google a bit of a nudge in this #IWD2023 thread today but there is some good news. Until today if you put NRLW or AFLW into their search engine, it showed you the mens version of the game 😡 now, showing what you asked for 👍
#IWD2023
#CrackingTheCode

You might not think it matters much but it does with AI becoming more prolific, it really matters.

Even before AI the default for search engines, well software in general, has always been male. As AI is learning from the internet, this is not good ☹️
#IWD2023
#CrackingTheCode

As the saying goes in those who work on databases "shit in, shit out"!

Which means if all the data is set to limit women and girls achievements, information etc., AI will only compound that, making #CrackingTheCode extremely relevant this #IWD2023 🙁

Every aspect of our lives is affected nowadays by code, science, technology. Yet women only make up 21% of tertiary graduates with STEM-related degrees in Australia, so not even any women there at the coal face to raise the issue ☹️
#IWD2023
#CrackingTheCode

Another really important issue is safety!

It is really hard to find a woman who has not suffered abuse online. It is nearly always gendered.

Misogynistic and sometimes violent abusive language is too commonplace. We need people - and tech systems - to be better.

It doesn't cost anything but a bit of time #CrackingTheCode on this gendered abuse online.

If you see it, call it out!
Report it!
Block it!
Don't follow people who can't criticise/debate without resorting to misogynistic language.

#IWD2023
#CrackingTheCode

Also... if you know the person who has been abused, publicly support them, check they are OK, assure them they are not alone and there are people who care.

For a platform with millions of people, it can be very lonely when you are attacked 🙁

#IWD2023
#CrackingTheCode

Phones, phones are another part of technology that we can't do without nowadays. Hell! As we have found from #RoboDebtRC you couldn't even contact the Govt without one.

They are lifelines for many women, particularly those subject to domestic abuse.
#IWD2023
#CrackingTheCode

If you can afford it? Next time you are upgrading your phone, drop in your old - working - phone to your closest Women's shelter.

Or there are places in each state that refurb phones for DV orgs 🙏

#IWD2023
#CrackingTheCode
abc.net.au/news/2021-10-1…

Homelessness is also rising at a rapid rate. The biggest rise is in women over 50. This is another area where you could donate your old phone when upgrading to a new one.

Phones are a life line and it is the most vulnerable hurt when they can't access.
#IWD2023
#CrackingTheCode

Same with Computers, laptops, tablets...

If you can afford it, don't just trade in or throw away.

Donate them to a women's shelter.

You have no idea how much that laptop could change a woman - or her kids - life?

#IWD2023
#CrackingTheCode