An avg @dominos_india outlet does the same sales today, as 4yrs ago. It has no option but to keep adding new stores ⚡⚡
I deep-dive into the numbers of #JubilantFoodworks. This is what I learned 👇
The company operates multiple chains like Dunkin' Donuts, Hong’s Kitchen, Popeyes, Ekdum Biryani etc, almost all its business comes from Domino’s outlets in India.
That’s a mature biz & I studied its numbers for last 4 years.
No. of outlets:
🍕 1.8k | 56% up 👏
🍕 It has an avg of 4.5 outlets per city, and this number has been within 4.3-4.7 range since forever
No. of cities:
🍕 387 | 46% up 👏
🍕 It has significantly expanded into the Tier-2 and beyond markets
🍕 It has done so while maintaining enough outlets to ensure a guaranteed 30 min or less delivery time in each city
Employee expenses per store per day:
🍕 Rs 15.5k | 0.2% down | Almost flat! 👏
🍕 Significant pre-processing of raw materials & food has helped reduce the tasks for employees at the outlets
🍕 For employee expenses of Rs 100, it now earns Rs 570- 14% more than it did 4yrs ago 🫰
Raw material expenses per store per day:
🍕 Rs 20.4k | 1% up | Almost flat again! 👏
🍕 Increased pre-processing has helped bring down wastage
🍕 This has helped keep raw material expenses flat despite much inflation in milk & wheat prices, which directly impact margins
Revenue per store per day:
🍕 Rs 83.1k | 2% up 📛
🍕 This has stayed almost the same as 4yrs ago
Revenue to Raw material costs ratio:
🍕 4.08 vs 3.92 before (Almost flat, once again)
🍕 Always been in the 3.9-4.7 range
1st Learning 👉
To grow revenues, it is a must for it to keep adding new outlets in locations, where it can quickly hit that ceiling.
🍕 Raw material costs can’t be optimised beyond a point
🍕 Same for employee expenses
Hence, the only recipe for growth-
New outlets
This is why the company is pursuing a mid-term target to open 3k new outlets 🚀🚀
2nd Learning 👉
Margins are not shrinking due to rising milk & wheat prices.
🍕 The shrinking margins are more about the serious scale-up of the expansion
🍕 The rate at which it is opening new outlets & entering new cities has gone up, means upfront expenses
And we now know the reason behind this big expansion-
Cuz, that’s the only way the company can grow revenues & profits 😅
Mukesh Ambani’s AJIO Luxe is such an unbelievable growth machine! 🚀🚀
But, most people don’t know that Luxe & @AJIOLife are two separate platforms.
Here is all there is to know 👇
AJIO was launched in FY17, and it grew at a decent pace until Covid happened.
It saw:
⚡ 4x growth in revenues
⚡ 3.5x growth in web visits
⚡ 6x growth in no. of brands
⚡ 4.6x growth in no. of products
It was promising.
Most importantly, it threw out some strategic pointers:
💡 AJIO recorded >70% of orders from Tier-3 & beyond
💡 It carried the image of a bargain-hunter’s paradise
💡 It hadn’t been able to crack Tier-1 & Metros as well