Thread by @_vintageposters

Hello, posters lovers.
Today I want to talk a bit about the Belle Epoque, when modern posters originated.

The Belle Epoque, or “Beautiful Epoch,” was a period of French history that lasted from the late 19th century to the beginning of World War 1. This era was characterized by optimism, peace, and prosperity, and saw significant advancements in art, fashion, and technology.

One of the most notable artistic developments of the Belle Epoque was the rise of the fine-art advertising poster. During this time, several fine artists such as Pierre Bonnard, Edouard Vuillard, and Henri de Toulouse-Lautrec were attracted to poster design

Toulouse-Lautrec’s first poster for Moulin Rouge created an instant sensation in 1891.

The posters of the Belle Epoque were meant to enliven the grey 19th-century streets of Paris and catch the eyes of the masses who walked past them.

Bright colors were not merely pretty but strategic.

Some of the most influential artists of this period include Alphonse Mucha and Théophile-Alexandre Steinlen.

Mucha’s Cycles Perfecta poster from 1902 is a prime example of his signature style.

Steinlen’s Motocycles Comiot poster from 1899 is another notable work from this era.

In addition to their artistic value, posters from this period also had political uses. They were used to advertise products, events, and ideas to a wide audience.

In conclusion, the posters of the Belle Epoque were an important artistic development that brought beauty and color to the streets of Paris. They remain highly collectible today and continue to inspire artists and designers.

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