Thread by @joinditto

RCB IS WINNING!!🤯

No, we aren’t talking about #IPL2023 but RCB as a business.

With a net worth of Rs. 637 CR,

#RCB is the third richest IPL team- behind only KKR & Mumbai Indians

What's their secret?

1/8🧵

Recently RCB filled out Bangalore’s M Chinnaswamy Stadium WITHOUT EVEN PLAYING A MATCH!

They just invited fans to just come & watch them practice.

But why are fans crazy about RCB when they haven't even won the title once?

2/8🧵

Now, usually, an IPL team has multiple revenue streams-

First, the prize money- but let’s not go there

Next, we've got sponsorships👇

3/8🧵

In 2023

RCB signed a record-breaking 75 CR three-year title sponsorship deal with Qatar Airways.

Other principal partners include Reliance Jio, KEI & Happilo which pitched in 100 CR+ in total.

Great but nothing extraordinary.

Now comes the merchandise👉

4/8🧵

This where RCB really shines.

In 2017, RCB partnered with Status Quo to set up an online lifestyle brand.

From official jerseys to flip-flops, fans can now purchase it all.

And, they’ve got the perfect models- Chris Gayle, AB de Villiers and #ViratKohli himself!

5/8🧵

Plus, their social media game is insane– with BTS, podcasts & influencers collabs.

In fact, RCB is among world’s top 5 most popular sports clubs with #FCBarcelona, #ManchesterUnited, #RealMadrid & #PSG .

Their popularity even tempted Puma to partner with RCB.

6/8🧵

And, this craze also helps them sell tickets.

You see, BCCI allows teams to set ticket prices for their own matches. Plus, 80% of ticket revenue goes to the team owner.

So, RCB priced their tickets the HIGHEST among all other teams.

And yet, they’re filling stadiums!

7/8🧵

So, win or no win, things are in RCB’s favour.

By the way, #RCB has also partnered with Chola MS General Insurance.

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8/8🧵