Thread by @tweepsmap

4.9 billion people use social media globally. 🤯

Lots of people and businesses are making money too. 🤑 But how much are they charging per post?

Here's the state of our industry with the most recent stats you should know by @Forbes👇

@Forbes Youtube is hot on Facebook's tail, with 2.5M monthly active users compared to Facebook's 2.9M

@Forbes People in the U.S. have an average of 7.1 social media accounts?! 🤯

@Forbes The average person spends about 145 minutes on social media daily.

Used to be way less, but dang... That's 5.7 years of your life spent on platforms...

@Forbes This is why using social media to help people or network is how we can use this time wisely.

Create, my friends. Don't only consume, but when you do, consume to learn, grow and expand your mind😍🎓

@Forbes The most engaging type of content on social media is short-form videos

@Forbes Who spends the most hours on social media? #Nigeria at around 4 hours a day vs. the global daily average of 2.5 hrs.

Other youthful demographics, like the Philippines and India, also show high engagement levels, showing the need for demographic and regional campaigns. 😉

@Forbes 84% of people aged 18 to 29 use at least one social media site

@Forbes Feeling bad about CTR?

Click-Through-Rate of ads across social media was around 1.21% in 2022...

So remember, it's a volume game, but this speaks to the necessity of targeting users with demographics, interests, knowing where they spend their time and what language they use...

@Forbes I'm talking not only their language but what words resonate, what slang they use, and how they speak is key to fit into their worldview.

@Forbes 90% of users follow at least one brand on social media.
77% of businesses use social media to reach customers.

Now how can you give value beyond "trying to reach customers"

Be there to help first, and create things they want that doesn't involve selling your stuff.

Why?

@Forbes 76% of social media users have purchased something they saw on social media.

But how?

Influencer spending hit $4.14 billion in 2022... It's easy to trust people over classic ads. We want to see things in use from those just like us.

@Forbes Hey #Youtubers! The minimum average cost of a sponsored YouTube video with 1 million views is $2,500.

Now you can price accordingly. Videos that racked up between 500,000 to a million views came in at a more modest $1,105—and a more hefty average maximum price of $16,234

@Forbes And for those on #instagram?

The minimum average cost of an Instagram post with 1 million followers is $1,200

And any #tiktokers in the building?

@Forbes The minimum average cost of a #TikTok post with 1 million followers is $1,034.

Followings of between 100,000 to a million, saw a lower average minimum of $151 per post, with the possibility of netting an average maximum of $793.

@Forbes Remember, everyone, browse with purpose. This post for example, it's trying to teach you helpful info, not distraction.

It's key to be conscious of your algorithm and engage with things that make socials a tool!

39% of social media users report feeling the addictive pull.

@Forbes Now for businesses, 81% report that social media increases accountability for businesses!

@Forbes Brands are seen with higher standards with a staggering 81% of individuals believing social media has raised the bar for business accountability. This makes you want to be more authentic and transparent, which is how brands should be anyway.

Learn more: forbes.com/advisor/busine…