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Finnick
@FinnickClub
Connecting Ideas and People. We publish content which is technically, practically and theoretically interesting. https://t.co/fpjzkrmBIG
Sep 18, 2020 • 21 tweets • 13 min read
How an industrial adhesive product like Fevicol became a household name in India?

A thread :

#Pidilite #Fevicol #Fevistik #Brands #GameOfBrands #Branding #Marketing #CaseStudy #Advertising #Ogilvy Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem. Image