Thread Reader
Share this page!
×
Post
Share
Email
Enter URL or ID to Unroll
×
Unroll Thread
You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649
How to get URL link on X (Twitter) App
On the Twitter thread, click on
or
icon on the bottom
Click again on
or
Share Via icon
Click on
Copy Link to Tweet
Paste it above and click "Unroll Thread"!
More info at
Twitter Help
Finnick
@FinnickClub
Connecting Ideas and People. We publish content which is technically, practically and theoretically interesting. https://t.co/fpjzkrmBIG
Subscribe
Save as PDF
Sep 18, 2020
•
21 tweets
•
13 min read
How an industrial adhesive product like Fevicol became a household name in India?
A thread :
#Pidilite
#Fevicol
#Fevistik
#Brands
#GameOfBrands
#Branding
#Marketing
#CaseStudy
#Advertising
#Ogilvy
Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem.