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          TL;DR? Check out Kelly's blog: priceofoil.org/2020/09/23/big…
      
        
          1.  Social stigmas tend to be greater when a disease is seen as “foreign” (eg plague) or affecting poor (cholera) or marginalised (HIV/AIDS) parts of society, compared to those that have been around for time (smallpox) or that affect elites (polio). Stigmas drive further spread