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Lauren Griewski Profile picture
Lauren Griewski
@LaurenGriewski
Chief Revenue Officer at @PermissionIO | Facebook (Meta) Alum | 40 under 40 | IRONwoMAN | #WomenInWeb3 "Why fit in when you were born to STAND OUT!" - Dr Seuss
May 10, 2022 • 5 tweets • 4 min read
(1/5) I moved into the #Web3 #advertising industry a few months ago when I joined @PermissionIO 🚀

Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.

A thread 👇 (2/5) #DataOwnership. Users know their data is VALUABLE. With decentralized tech like #blockchain that support data autonomy, they will share in its value. This transfer of power's already happening, with progressive brands seeking ways to reward consumers for their data 🔥