Richard Broughton Profile picture
Research Director @AmpereAnalysis - Media Research and Strategy. Views on politics my own!
Jay Jernigan Profile picture 1 added to My Authors
Mar 25, 2019 14 tweets 6 min read
It has been a while since I last crunched some numbers on #Brexit, and while colleagues are on TV talking about Apple's latest online video schemes, I thought I'd crunch some more.

This time - the #RevokeArticle50Petition #RevokeArt50Petition - now signed by 5.6+ million people First and foremost, let's revisit the claim that a load of bots are signing it. Or that a load of Leave supporters are doing so. Sorry bots - doesn't look likely...

Here's why:
Feb 9, 2019 12 tweets 2 min read
One thing I've been wondering is why UK media owners and ad agencies haven't been using their inventory and positioning to communicate more on Brexit... Why? Well, the ad industry is particularly volatile and extremely vulnerable to marketer confidence. If there is even a hint of a downturn, advertisers begin to cut budgets and the ad sector takes an outsize hit.
Nov 28, 2018 7 tweets 2 min read
Guy-Lo at UEFA - hopefully new OTT players generate new competition. New players don't change the way UEFA sells, but does change what is sold - need to adapt the content and service to suit exploitation instead #SPOTT18 Sky Deutschland worried about fragmentation of rights - and what that means for consumers and the prices they have to pay, and the experience (and whether that influences whether they pay anything at all) #spott18
Nov 28, 2018 4 tweets 1 min read
Sky saying that sports viewing on linear is up @SportsProEvents #SPOTT18 - echoing comments from NBC that online sports video is broadly additive to the mix Next stage of NowTV in UK is to add sports passes that mirror the new themed Sky Sports channels
Nov 9, 2018 4 tweets 1 min read
Strong results from Disney set up the business well for 2019 and for its streaming ambitions.

Revenues up 12% YoY in fiscal Q4, 8% for FY fiscal 2018.

Weakness (in relative terms) in Media Networks (4% YoY in Q4) - telling that a lot of growth is contractual affiliate increases Broadcasting strong on content sales - likely to be an area that could be affected by rollout of streaming Disney+ brand, if Disney chooses not to sell content

Spectacular studio revenue and operating income growth - even for FY - highlighting strength of Disney franchises
Sep 2, 2018 21 tweets 6 min read
Thread: How are UK online news outlets covering #Brexit in 2018? More analysis, with more data and charts!

Part 5: **Balance in Brexit reporting**

Which outlets are more positive about #Brexit, and which are more negative? Running the numbers, it seems that the BBC's articles are most likely to skew positive about Brexit, while the Independent is the most negative.

In the middle, the Guardian and the Mail (the latter possibly due to MoS vs DM stances).
Aug 30, 2018 21 tweets 7 min read
Thread: How are UK online news outlets covering #Brexit in 2018? More analysis, with more data and charts!

Part 4: **Is news outlets’ focus on abstract concepts a reason voter opinions are slow to shift?**

(AKA ‘Who cares about Brexit’s impact on the media industry anyway’) Usual caveats apply.

For previous pieces, see:
Aug 24, 2018 24 tweets 11 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Part 3: Who’s outperforming the Shadow Cabinet in terms of influencing the #Brexit debate?

Answer: A small handful of Conservative & Labour Backbench MPs...

Read more... For previous pieces (and methodology), see:

DExEU vs Shadow DExEU: and

Cabinet vs Shadow Cabinet:
Aug 23, 2018 19 tweets 5 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Part 2: **Cabinet vs Shadow Cabinet**

#Labour #Conservatives

Again, usual spiel on being conducted in personal capacity I’ll start off with saying that this really isn’t looking great for the Shadow Cabinet… So for the faint of heart or easily enraged, look away now. 1/
Aug 22, 2018 16 tweets 5 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Round 1: **DExEU vs Shadow DExEU**

Like the piece on referendum overspend, all conducted in a personal capacity. I mean, how else would I spend my weekends and evenings...

1/
This is intended to be the first of a selection of pieces of analysis quantifying different aspects of #Brexit coverage in UK news media, so I’ll be covering different angles in future threads.

See appendix for methodology. 2/
Aug 1, 2018 23 tweets 5 min read
Could the Vote Leave overspend have swung the EU referendum?
- A thread combining #Brexit and #AdvertisingEffectiveness analysis – conducted in a personal capacity.

Here goes… Thanks to the work of journalists like @carolecadwalla , the @CommonsCMS Fake News investigation and @ElectoralCommUK, we now have more insight into the advertising metrics from campaigns run on Facebook during the EU referendum on behalf of Vote Leave