Veronica Profile picture
Marketing leader for products w/1K, 1M,& 1BN users. Big ❤ on gaming, AI, web3, & metaverse. Prev: @neeva @nianticlabs @pokemongoapp
Mar 17, 2022 10 tweets 2 min read
Pay attention to whether:

⌛️your teams are talking about the past or the future
⌛️your friends are talking about the past or the future
⌛️your mind goes to the past or the future

Are you more excited about solving for the future?

Or are you stuck in the past? ⬇️ In the case of teams:

Especially in the youth-driven world of tech, the older a person is, the more the negative stereotypes of ageism follow them:

Backward. Boomer. Cheugy. Out of the loop.
Mar 15, 2022 13 tweets 3 min read
You may have heard there’s a huge gap b/t “traditional” marketing & web3 marketing.

This isn’t true.

The tactics may be different. The first principles are similar.

In my experience & observations, there are at least 3️⃣ areas of similarity between web3 & web2 marketing:🧵 1️⃣ Focus on the community

In web2, you may see this as focusing on the user or customer. In web3, you have to broaden this lens to the mindset of the community using your product, token, or engaging with your project.

But community marketing is not new to web3.
Mar 14, 2022 9 tweets 3 min read
I’m doing #ship30for30 once again because @dickiebush and @Nicolascole77 have done such a great job of building a killer community that keeps us all accountable

I’ve done this before. I’ve learned a lot. And this time around, there are three commitments I’m making: 🧵 1. Be less precious
It’s so so easy with any project to craft it, edit it, dig into it and get really wrapped up in all the things that should be better, could go write, could go wrong...
Jul 12, 2021 42 tweets 9 min read
So you want a job in gaming? 🎮

I often get questions on how to get a gaming job.

When I first joined the @pokemongoapp marketing team,I had never worked in gaming before. I wasn’t even a marketer.

In this MONSTER thread,I'll tell my story & give advice on how to break in👇🏽 When I graduated from college, I went into management consulting.

I did this because it was considered a “safe”, “prestigious”, and “well-paying” entry level job.

It was competitive to get, and I got a lot of benefits from the job...
Jul 10, 2021 6 tweets 3 min read
I never wanted a wedding nor thought we needed a “formal celebration” after last year’s civil ceremony.

This is especially after our original wedding plans were canceled & we “made it through just fine” for the past year of 2020.

But traditions can compel dedication… ImageImageImageImage …to do more than you thought you ever needed: say a prayer, build a community, perform a ritual, raise a family, put on a wedding.

With a small group of close family & friends last week, we performed the traditions of a vedic wedding:
Mar 14, 2021 7 tweets 5 min read
I’m long on all things #NFTs & #NFT world. I promised more thoughts on #bitclout

It'll be one of the most interesting experiments in #blockchain technology yet

I took part in loadtesting the project this past Friday. here’s a LONG thread on what I experienced/think ⬇️🧵(1/x) Image TLDR: #bitclout is a #decentralized social media protocol/project that runs on nodes on a new bitclout #blockchain network.

Every single account on the site gets a token & wallet.

Free market then takes over. 📊 💬 (2/x)
Mar 14, 2021 5 tweets 5 min read
I just pulled data covering every single #NFT drop release on @niftygateway since March 2020

Conclusion: You're not imagining it. The number of Open Editions AND the number of #NFTs minted through Open Edition methods are going UP

Supply side analysis in a #cryptoart 🧵⬇️ 1/5 Image Market experts like @NftOnce & @DCLBlogger talk a lot about how supply is important to watch when making #NFT investments. 1/1's are your best bet and are EXPENSIVE for that reason.

Want to talk supply glut?As of today, @niftygateway has released 93% the quant. of 2020 NFTs

2/5 Image