Frederic Lopez (Alt Shift) Profile picture
CEO @AltShift_Games / AD @CryingSuns Board member @PushStartGame Cofounder / Program Manager #MontpellierGameLab All views are my own (He/Him)
Feb 17, 2021 5 tweets 2 min read
Hi #IndieGameDev, a small hack for your game market study: the targeting tool of Facebook Ads Manager
facebook.com/business/tools…
You might wonder how big is your market or at least a ballpark idea of its size. Niche? Mass market?📈
Here's a tip:
(Thread 👇)
#marketing #gamedev Image Start a draft of Ad Campaign on Facebook Ads Manager & test your target criteria 🎯
During the process, the tool will give you an estimation of your audience. For free 👍
(Of course you need to define your targets first, but it's a crucial exercice to do in any case)
Feb 3, 2021 12 tweets 3 min read
Hi #indiegamedev,
I know many indie developers wonder how to fund their game. Let's talk about it with graphics and figures.
Here is the example of @CryingSuns 👇
Feel free to reply with your funding structure fellow indies 🖖
#gamedev #gamefunding (thread) Image Self-funding:
Basically, in our case, revenues from previous games and work for hire.
(It could be your own savings of course if you start from scratch)
Jan 20, 2021 6 tweets 4 min read
I performed a small marketing experiment at @AltShift_Games on @CryingSuns' Epic version.
We added a QR code on the game's menu redirecting to the iOS / Android store pages.
Our question: Did it generate sales on mobile? (Thread)
#gamedev #indiedev #marketing 1/5 Did Epic players flash the QR code?
Yes, we have an average of 3,45% of Epic players who flashed the code and visited the store page adapted to their mobile.
Small surprise, this rate is higher than expected. A good additional traffic from the Epic version.