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Jayraj Bharat Patel Profile picture
Jayraj Bharat Patel
@jayrajbpatel
AI & FinTech @Kalaari 🚀 | ex. @Paper_vc | @LancasterUni alum | Barcelona + Lakers fan | Tweets/RT's are personal.
Feb 26, 2020 • 12 tweets • 12 min read
How India’s largest startup justified a billion dollar spend on advertising.

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#Fintech #UPI #Payments #Marketing #Advertising #PaperVC Image I’m not a huge fan of digital wallets. But, somehow, every time I need to use one, I hear that oddly sweetish #PaytmKaro melody in my head. It’s annoying. But, the jingle has done its job. @Paytm is my default payment option every time I run out of cash.