#HadToBeSaid - Any UX practitioner knows getting stakeholder backing for UX research can be a baffling task. Most UXers surely struggle to find patronage for research sprints, despite its rather apparent benefits. Let’s talk about getting stakeholders buyin for UX research.
It is crucial to speak the stakeholders’ language. When you present a solution that is user-focused, there is a strong possibility that it won’t resonate with stakeholders. But replacing that with a solution that fixes specific business woes is bound to get their attention.
Instead of saying, “The cognitive load is too high at the moment. A heuristic evaluation can give us better insights” or “Flat design elements definitely make a difference!”
It helps to say
“These 2 UX changes will help us reach this quarter’s projections with time to spare.”
#UnpopularOpinion: Some product teams like to prioritize their budgets for the solution rather than researching more into the problem. However without proper UX research, any solutions will be incomplete.
Let us talk about some ways to master "UX Research On Budget" in 3 steps!
Step 1 - List out assumptions and confirm them!
Whatever assumptions you may have about the users, list them out. Your assumptions may not be necessarily true, but it is safer to write them down on paper and get a better understanding of your assumptions of the user. #koruux#ux
Step 2 - Make use of customer support data
Customer support teams have way more insights than you would imagine. They are the ones interacting with the users regularly and if this is documented, you have your raw user data ready to analyze. #koruux#ux#Customer
1) Remote work is now thriving, as rightly said, a far cry from what it used to be a year ago. Having worked with several teams, product owners, and managers, we have managed to glean numerous ways to navigate the choppy waters that can be a remote UX design review. #ux#uxtips
2) Tip 1 - Pick the right tools!
Seek out tools that allow real-time commenting, can record sessions for later references, and are accessible through a web browser. While Figma & Slack work well in terms of gathering feedback right in the tool itself. #ux#uxtips
Rome wasn’t built in a day, and neither is customer engagement. It takes focused efforts to build a lasting relationship with consumers. Spending on enhancing your user experience isn’t an expense, it’s an investment.