The rise of the teal female independents in #AusVotes2022 provides a striking case study into the power of "disruptive innovation"
(a concept defined by the esteemed Harvard Professor Clayton Christensen) 2/ Disruptive innovation is sparked when a small but growing segment of the market is ignored and neglected by existing businesses, deemed “not important" or "not lucrative" enough to bother catering to or investing in.