Start with the how if you truly want to inspire action. An organization has 3 pillars -

1. Why they what they do
2. What they do
3. How they do it

#leadership #management #startwithwhy #focusonhow #culture @simonsinek Most of the companies can have similar sounding Why. There isn’t any shortage of changing the world, putting the dent in the universe, finding new way of living etc.

These are noble life pursuing goals but they aren’t sufficient to create momentum. Read, not movement.