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everyone tells you to spy on competitors’ ads but never shows you how.
so today, I'm gonna drop our entire competitor research process.
here’s how to reverse-engineer any brand’s google ads strategy in 10 min: 🧵
so today, I'm gonna drop our entire competitor research process.
here’s how to reverse-engineer any brand’s google ads strategy in 10 min: 🧵
A few things I’ll cover in this thread:
- Discover your REAL competitors
- Break down any brand’s strategy in under 10 minutes
- Spot gaps in the market and exploit them.
Whether you’re spending $1k/mo or $500k/mo, you’ll walk away with a big competitive edge.
Let’s dive in:
- Discover your REAL competitors
- Break down any brand’s strategy in under 10 minutes
- Spot gaps in the market and exploit them.
Whether you’re spending $1k/mo or $500k/mo, you’ll walk away with a big competitive edge.
Let’s dive in:
1. Find your real competitors.
90% of brands make decisions based on who they think their competitors are.
Not the ones that are actually stealing their most valuable traffic.
The thing is, Google literally shows who those competitors are.
90% of brands make decisions based on who they think their competitors are.
Not the ones that are actually stealing their most valuable traffic.
The thing is, Google literally shows who those competitors are.
🔥 THREAD: What’s REALLY happening with the COMEX halt & the $54.65 silver spike
1/
COMEX halted all futures trading due to “technical issues”…
…exactly at the moment when March 2026 silver futures spiked to $54.65.
This is never a coincidence.
This is what a paper-market stress event looks like.
COMEX halted all futures trading due to “technical issues”…
…exactly at the moment when March 2026 silver futures spiked to $54.65.
This is never a coincidence.
This is what a paper-market stress event looks like.
2/
Eric @KingKong9888 said it bluntly:
“They won’t let COMEX default. That means the LBMA defaults.”
This is pure realpolitik.
The U.S. will protect its own exchange at any cost.
If a default has to happen somewhere → it happens in London.
Eric @KingKong9888 said it bluntly:
“They won’t let COMEX default. That means the LBMA defaults.”
This is pure realpolitik.
The U.S. will protect its own exchange at any cost.
If a default has to happen somewhere → it happens in London.
The Company That Sold You Both Medicine as well as Milk: The Untold Story of GSK India - a Thread🧵
Every Indian has bought at least one of these: Horlicks, Boost and Calpol.
- But 99% don’t know the company behind it or why they exited India’s most iconic brands.
- At one point, Horlicks & Boost alone were worth more than India’s entire FMCG health drink segment combined.
Here’s the story of GlaxoSmithKline (GSK) India, the company that turned a wartime drink into a ₹30,000 crore empire
Bookmark and retweet this thread to revisit it later
Every Indian has bought at least one of these: Horlicks, Boost and Calpol.
- But 99% don’t know the company behind it or why they exited India’s most iconic brands.
- At one point, Horlicks & Boost alone were worth more than India’s entire FMCG health drink segment combined.
Here’s the story of GlaxoSmithKline (GSK) India, the company that turned a wartime drink into a ₹30,000 crore empire
Bookmark and retweet this thread to revisit it later
1930s
A War Medicine Becomes a Household Staple
It all began when Horlicks, a malted milk powder meant for British soldiers during World War I, was introduced to India.
By the 1950s, it wasn’t just a product — it was a ritual.
Mothers gave it to their kids, and doctors recommended it to patients.
For millions, Horlicks became “health” itself.
A War Medicine Becomes a Household Staple
It all began when Horlicks, a malted milk powder meant for British soldiers during World War I, was introduced to India.
By the 1950s, it wasn’t just a product — it was a ritual.
Mothers gave it to their kids, and doctors recommended it to patients.
For millions, Horlicks became “health” itself.
1958 — Calpol is launched, and a generation starts trusting Glaxo
One of the most iconic OTC fever medicines in India, Calpol, was launched by Glaxo.
Over time, it became a go-to for Indian parents and pediatricians alike.
Even today, it’s one of India’s most recommended paracetamol brands for children.
One of the most iconic OTC fever medicines in India, Calpol, was launched by Glaxo.
Over time, it became a go-to for Indian parents and pediatricians alike.
Even today, it’s one of India’s most recommended paracetamol brands for children.
@threadreaderapp @george28265 @MyLordBebo The Red Army drafted offensive plans, but the USSR did not reach an operational decision to attack Germany first. Stalin chose a defensive–deterrent posture while preparing for a later offensive war (1942).
Stalin started the war in 1939, and was to invade exhausted West 1942.
Stalin started the war in 1939, and was to invade exhausted West 1942.
@threadreaderapp @george28265 @MyLordBebo #WorldWarTwo = #Stalin s war
@threadreaderapp @george28265 @MyLordBebo The USSR fully intended to fight an offensive war against Germany eventually — just not in 1941, but 1942.
Roger Froikin @rlefraim wrote, "Shabbat Shalom
Vayetze
Genesis 28:10–32:3
Jacob leaves his hometown of Beersheba and journeys to Haran (in SE Turkey today).
1)
Vayetze
Genesis 28:10–32:3
Jacob leaves his hometown of Beersheba and journeys to Haran (in SE Turkey today).
1)
On the way, near what is at Beit El today, he sleeps, dreaming of a ladder connecting Heaven and Earth, with beings climbing and descending on it; HaShem appears and promises that the land upon which he lies will be given to his descendants.
2)
2)
In the morning, Jacob raises the stone on which he laid his head as an altar and monument, pledging that it will be made the house of HaShem.
In Haran, Jacob stays with and works for his uncle Laban, working with Laban’s sheep and other business.
3)
In Haran, Jacob stays with and works for his uncle Laban, working with Laban’s sheep and other business.
3)
@george28265 @MyLordBebo Stalin began signalling to Berlin already in March–April 1939
This was before Hitler had made any formal approach to Moscow.
This was before Hitler had made any formal approach to Moscow.
@george28265 @MyLordBebo This was a strategic pivot, not a reaction to German offers.
@george28265 @MyLordBebo Stalin believed he was about to be isolated with a hostile Germany at his border.
#SupremeCourt ] hears petition by Buddhist Personal Law Action Committee
CJI: you want us to amend Arrt 25 also, have you made representation before the Union ?
CJI: you want us to amend Arrt 25 also, have you made representation before the Union ?
CJI: you are relying upon certain representation made by some people, what keeps you from making a representation ...
Bench points out that the issue is pending before the Law Commission of India
⚔️🟠 THREAD: The Indian Queen Who Humbled Aurangzeb — RANI CHENNAMMA of KELADI 🔥🇮🇳
1/
When Aurangzeb thought he could crush every kingdom in India,
a queen from a tiny state in Karnataka proved him wrong.
Her name?
RANI CHENNAMMA of KELADI — the lioness who defied the Mughals. 🔥🟠
When Aurangzeb thought he could crush every kingdom in India,
a queen from a tiny state in Karnataka proved him wrong.
Her name?
RANI CHENNAMMA of KELADI — the lioness who defied the Mughals. 🔥🟠
2/
After Aurangzeb brutally executed Sambhaji Maharaj in 1689,
he set his eyes on capturing Rajaram, Shivaji Maharaj’s younger son.
Rajaram was on the run.
Aurangzeb deployed massive Mughal forces across South India.
And then… history changed.
After Aurangzeb brutally executed Sambhaji Maharaj in 1689,
he set his eyes on capturing Rajaram, Shivaji Maharaj’s younger son.
Rajaram was on the run.
Aurangzeb deployed massive Mughal forces across South India.
And then… history changed.
@StephenM
Based on lived experience, the true number of persons of Somali heritage in Minnesota is triple any figure provided by government or media.
Based on lived experience, the true number of persons of Somali heritage in Minnesota is triple any figure provided by government or media.
The figure of 90,000 or 100,000 hasn’t noticeably been updated in years, not even to reflect normal population growth - Somalis do have several children - nor secondary migration from other states.
See para 3 here. minnpost.com/community-voic…
See para 3 here. minnpost.com/community-voic…
@threadreaderapp unroll please
Yesterday’s BTC $50M and ETH $1.5M post created a lot of energy.
But those numbers weren’t predictions.
They were a way to force people to zoom out from the short-term noise.
Let me share the real reason I think those levels are possible:
👇
But those numbers weren’t predictions.
They were a way to force people to zoom out from the short-term noise.
Let me share the real reason I think those levels are possible:
👇
Every financial era has an asset that becomes the long-term anchor for institutions and nations.
• Gold in the 20th century
• U.S. Treasuries in the globalization era
• Big Tech balance sheets post-2010
The next anchor will come from crypto — whether people want it to or not.
• Gold in the 20th century
• U.S. Treasuries in the globalization era
• Big Tech balance sheets post-2010
The next anchor will come from crypto — whether people want it to or not.
Why?
Because capital always flows to the most secure asset over long time horizons.
Not the flashiest.
Not the highest yielding.
Not the most hyped.
The most secure.
Bitcoin is steadily becoming that.
Because capital always flows to the most secure asset over long time horizons.
Not the flashiest.
Not the highest yielding.
Not the most hyped.
The most secure.
Bitcoin is steadily becoming that.
Here’s the exact TradingView indicator setup I use daily.
Simple, powerful, practical.
Let’s break it down 👇
Simple, powerful, practical.
Let’s break it down 👇
🔹 Indicator 1: Fundamental Dashboard
Shows sector, industry, EPS growth, PE, ROE, sales, OPM, turnover & relative volume.
It also gives weekly/monthly/yearly returns + ATR + daily range.
Super helpful to gauge volatility & stock quality quickly.
Shows sector, industry, EPS growth, PE, ROE, sales, OPM, turnover & relative volume.
It also gives weekly/monthly/yearly returns + ATR + daily range.
Super helpful to gauge volatility & stock quality quickly.
To add it:
Search “VCP Swing” → Quarterly Earnings, Sectors, Industry & Moving Averages.
One indicator = fundamentals + EMAs + ATR.
Quarterly Earning Indicator : bit.ly/VCPSWING
Search “VCP Swing” → Quarterly Earnings, Sectors, Industry & Moving Averages.
One indicator = fundamentals + EMAs + ATR.
Quarterly Earning Indicator : bit.ly/VCPSWING
Can LUT be filed post-Export?
Research by Abhishek Raja Ram; 9810638155
Whether an exporter is eligible for GST export benefits (such as refund of unutilized Input Tax Credit) if Letter of Undertaking (LUT) is filed after the actual export but within the same financial year.
Research by Abhishek Raja Ram; 9810638155
Whether an exporter is eligible for GST export benefits (such as refund of unutilized Input Tax Credit) if Letter of Undertaking (LUT) is filed after the actual export but within the same financial year.
Legal Background & Key Provisions
Rule 96A requires the LUT/bond to be furnished prior to exporting goods/services without payment of integrated tax.
Rule 96A requires the LUT/bond to be furnished prior to exporting goods/services without payment of integrated tax.
Circulars and Clarifications
Circular No. 37/11/2018-GST dated 15.03.2018: Substantive benefits of zero-rating should not be denied if exports are actually effected; delay in LUT filing can be condoned and ex-post facto acceptance allowed.
Circular No. 37/11/2018-GST dated 15.03.2018: Substantive benefits of zero-rating should not be denied if exports are actually effected; delay in LUT filing can be condoned and ex-post facto acceptance allowed.
