Thread by @FedicaHQ

🧵 #marketing tips loading... 1/30

Check your top tweets
See WHO's behind your engagement
Measure your performance at least once a month
Filter which posts drove link clicks, retweets, likes, etc

Here's where you can do all this and more!
👉tweepsmap.com/twitter/engage… #30DaysofMktg

All messages need:
A hook to grab attention 🪝
A lead to create desire 🧲
A body to oppose objections 🙅‍♂️
A call to action to show the way 👇
#30DaysofMktg

2/30

How to create relevant content your community feels to the core?

Help solve their deepest problems by sharing struggles you experience with them through your marketing.

You’ll build trust as you give your solution to relatable problems.
#30DaysofMktg

3/30

Focus your efforts on headlines, thumbnails, and the first few words than writing the content.

Half the battle is catching people’s attention. If your headline isn't attracting views, then your content loses its power.
#30DaysofMktg

4/30

The most impactful marketing is done by your customers.

Get alerts when anyone tweets to share community wins, hear when someone has a problem, or know when people are looking for your offer anywhere in the #Twittersphere.
👉twp.ai/kE5Da #30DaysofMktg

5/30

Good marketers: Create typical audience personas to target different groups.

Great marketers: Write like they're standing in front of someone to create authentic content.
#30DaysofMktg

6/30

Market the transformation they'll experience.
Not the offer you have, or the prices they'll save.

Show how your offer changes lives!
#30DaysofMktg
7/30

3 questions to better marketing:

1️⃣ What's the simplest way to share this thought?
2️⃣ What's the success your target audience wants?
3️⃣ How easily can you make it achievable?
#30DaysofMktg
8/30

A successful product/service with high demand is always built and marketed around 1-2 of Maslow’s Hierarchy of Needs.

Which core human need will you solve?
#30DaysofMktg
9/30

Good marketers know WHAT to target.
Great marketers know HOW to target.
Amazing marketers know WHO to target.

Filter your followers' demographics to target like a pro:
tweepsmap.com/twitter/follow… #30DaysofMktg

10/30

Going viral is often a question of perseverance than luck.

If you show up and be consistent, you'll build traction sooner than you think!
#30DaysofMktg

11/30

Contextual mktg > behavioral mktg.

69% of people will mainly engage with ads they see matching the website’s context!

Relevant ads are better AND don't fight with privacy notices for behavioral #marketing :)
#30DaysofMktg

12/30

How to A/B test properly🧪

Change your angles, not just action words, by focussing on different problems:
👉a win vs. a problem,
👉a win vs. a simple plan,
👉a simple plan vs. a character transformation!
#30DaysofMktg

13/30

Savvy marketers build automated systems.
Focus on achieving your bigger goals when everything else is done for you.

Get relevant quotes fast for easy content that speaks to your followers, without spending time to craft them.
👉tweepsmap.com/twitter/quote-… #30DaysofMktg
14/30

#Marketing a "new opportunity" works better than a "better alternative."

Word your offer in ways that raise its value!
#30DaysofMktg

15/30

Write everything like a story.

Then, people will relate to the human struggle and finally realize you understand their problems, and they'll trust you.

Just make the superhero your solution to build your loyal #community!
#30DaysofMktg
16/30

3 ways to boost your marketing:

1️⃣ Keep a #SwipeFile of good writing that catches attention
2️⃣ Measure engagement metrics and list everything that works
3️⃣ Always explore, experiment, and improve with every message!

#30DaysofMktg
17/30

The world will never know about your amazing offer until you show them.

Can't tweet all the time?
Link your RSS feed like a blog or YouTube channel to post when your followers are online automatically.

Takes only 1min to set up 👇
tweepsmap.com/twitter/rss-fe…
#30DaysofMktg
18/30

If you want people to pay good money to buy what you're offering, you gotta give reasons, and cover objections, of why it's worth paying.

Common objections:
- It won’t work for me
- Not enough money
- I don’t believe you
- Not enough time
- I don’t need it
#30DaysofMktg
19/30

Having an eye on what your followers talk about creates ideas on how to frame your offer persuasively.

You hit something personal when they know you get them.

Don't talk about features, show the impact of the features' solutions.
👉tweepsmap.com/twitter/what-f… #30DaysofMktg
20/30

Don’t know what content will grow your community?
Education-based selling.

Teach your #audience about the benefits you offer.

Eg., A diamond is worth nothing until you're educated on the significance of its symbolism of everlasting love and devotion.
#30DaysofMktg
21/30

Great marketers understand their audience - even on a global level using #analytics and data!

You can only market to global audience segments with insight into their diverse cultural values.
#30DaysofMktg
22/30

There are two kinds of #influencers.
1. Those who can influence your following
2. Those who can expand your following

Use influencers your followers don't follow to build a larger community. How? Just takes a few clicks:

tweepsmap.com/twitter/real-i…
#30DaysofMktg

23/30

Expert marketers define their performance in clear, reachable goals.

Then, they make plans with sub-goals and key indicators of progress.

What's your goal?
How do you get there?
What does each step actually require?
How can you keep track of this?
#30DaysofMktg
24/30

Inbound marketing:
🔍Analyze: Gain trust with content and convos you know they like.
👂Listen: Share insights and solutions that align with pain points and goals.
🦸‍♀️Engage: Help and support your customers to transform their purchase into their success.
#30DaysofMktg
25/30

Your audience is smarter than you think.

👍Speak the language of target consumers to be more persuasive
👍Keep your marketing informative yet super simple
👍Respect your audience's time and intelligence
#30DaysofMktg
26/30

Keep focussed on results. Double down on what's working, where it's working, and when it's working.

Even if it's someone else's followers 🤫
tweepsmap.com/twitter/hashta…
#30DaysofMktg
27/30

Build trust with your community by sharing your credibility.
Just starting out?

Don't share what you know, but your learning journey.
Share your participation with other societies.
Interview your ideal customers, and share while learning their stories.
#30DaysofMktg
28/30

Memorable Messages of Meaningful Memories.

Create memories celebrating people in your community.
Share those stories as content to create memorable messages for others.
#30DaysofMktg
29/30

People spend so much on ads with no return.

Here's how others spend little on ads that convert like crazy:
Target keywords and topics of your audience and match those intentions with others' google searches.

Learn their interests👇
tweepsmap.com/twitter/action…
#30DaysofMktg
30/30

If this thread helped you, why not share it with your audience and give them value too?