Discover and read the best of Twitter Threads about #influencers

Most recents (16)

🇪🇺 Key Opinion leaders ⚽

Recently, the failed #EuropeanSuperLeague project set #Twitter on fire.

Between the millions of tweets published on the subject, some voices had a particularly important weight.

Here are the #KOL of European football according to #data:

This thread is the continuation of the analysis I shared on the impact of Twitter on the Super League collapse.

The #dataset used is the same: 2.6 million tweets posted by 876,000 unique users in 5 languages (🇬🇧 🇫🇷 🇪🇦 🇮🇹 🇩🇪 )

In my first analysis, I focused on the contents (sentiment analysis, semantic cartographies...), here the goal is to analyze the influential content providers in Europe.
Read 24 tweets
#MedTwitter influencers show hypocrisy (advice vs actions on masks). Agree:

“unpleasant comments are ‘the nature of social media’ and holding public figures accountable is critical when they are setting an example for their ‘millions of followers.’”…
#tweetiatrician have even gotten death threats for pro-#vaccine #SciComm - most #MedTwitter influencers did nothing to protect vs these personal safety threats to #clinician & #doctor colleagues

@ZDoggMD & @DrToddWo did step up to help @NicoleB_MD…
Compare above to Dr. Mike:
when medical influencers are “caught”

adds to public perception:
“doctors cannot be trusted”

“Another fan posted on Reddit: ‘I know it's your life and you can do what you want, but you have chosen to be a public figure.’”…
Read 11 tweets
Daily Bookmarks to GAVNet 03/10/2021…
Adaptation, not irrigation, recommended for Midwest corn farmers…

#adaptation #agriculture #midwest #CornProduction
Chemical signal in plants reduces growth processes in favor of defense…

#PlantGrowth #ChemicalStimulus
Read 10 tweets

India Farmers Protests Goes Vogue.

Celebrities, influencers – & British Vogue - suddenly interested in #FarmersProtests that began in Nov. Despite MASSIVE resistance, the protests have been largely ignored by Western influencers/NGOs, etc. So why now? Let's explore.
Twitter (tool of empire) promoted the #celebrity endorsement of Rihanna/Greta accounts – while it simultaneously banned/censored on the ground Indian farmers/activists. While highlighting Western #influencers, Twitter had deleted approx. 250 protest/alt media accounts in #India.
Rihanna/Thunberg accounts share CNN article which references Access Now, "an advocacy group which tracks internet freedom." In reality, Access began as an arm of Avaaz (Purpose), to destabilize #Iran. Another instrument of #empire.

More on Access Now:…
Read 27 tweets
A major partner of The Climate Group #ClimateWeekNYC, (attributed to Callum Grieve) is #GlobalCitizen which targets/captures youth demographic. For Climate Week 2020, the film "Imagine for 1 Minute" was released - featuring #Thunberg w/ #Pope, & others.…
So let's take a quick look at #GlobalCitizen & the film.

"Reward points" for actions - marketed as #activism.

Founded by Hugh Evans, partners include #Forbes, #Gates Foundation, #CocaCola, Johnson & Johnson, P&G, Citi, Cisco, Verizon. #UN #WHO #SDGs
Global Citizen advisory boards: #UK, #Australia, Southern & East #Africa, #Nigeria & #Canada. Corporations/ institutions represented on Global Advisory Board includes #Bridgewater, Gates Foundation, Susan Thompson Buffett Foundation, CVC Capital, etc.:…
Read 15 tweets
"This is our moment of opportunity! But how?"

This is a short thread on how "trusted #messengers" & technology ("#vaxbots"; "vaccine bots"; AI) will (most certainly) be utilized to mitigate/overcome vaccine hesitancy.

Vaccine Confidence Project, Nov 9 2020

A "Pro-vaccinate #movement"

"The big search for new, trusted messengers to reach the hesitant audiences (Kim Kardashian or the #NHS?)"

"#Health Providers are confused". In truth, many health providers are not confused. Rather, they are increasingly concerned.
"Increasing Confidence in the Flu #Vaccine among African Americans and Implications for #COVID19 vaccines"

"Building #trust"

"We have built many relationships and a high degree of credibility which means we can engage other researchers with our community partners."
Read 13 tweets
This is going to be one of my most important threads.

On Oct 24 2020 we analyzed the Rockefeller Foundation "Message Handbook - #Covid19 Testing & #Tracing, Sept 2020".

This thread examines the #UN [Share] Verified Guide to COVID-19 #Vaccine Communications (released Nov 18). Image
Before we begin, we need to understand who/what [Share] Verified is. Self-described as "the biggest team the world has ever seen" Verified is #Purpose PR firm (sister org of #Avaaz) partnered w/ #UN, #Luminate (#Omidyar) & #Ikea. Image
[Share] Verified "Collaborators" include #WorldBank, #Facebook, #Twitter, #TikTok, etc.…

"Verified works with the support of #Luminate, #IKEA Foundation & UN Foundation & partners all over the world." ImageImageImageImage
Read 41 tweets
Agree. There is a lot more to unpack and there are not simple policy or regulatory fixes. If you think the feds coming down hard on what the population uses to connect and communicate, you’re not a student of history, sociology, psychology, etc.

@sinanaral in @HarvardBiz
I hear all the old, harmful ideas repeated by many who should be at cutting edge of technology. Whereas what @DrvanTilburg describes, if merely digitized to “control” social media, will not work, will harm #SoMe #AI #SciComm #professionalism
From the #healthcare lens there are these potential issues of #AI and #bias including as relates to #COVID19. Yet 30% of business are now using #ArtificialIntelligence in some form. Horse out the barn.

So what is the answer? Ban? Control?


@JordanBazinsky @HealthITNews
Read 14 tweets
You know what's in store for #cybersecurity when "in person" conferences finally restart?

It ain't "networking"

Many of you will form #cliques based on your vehement political beliefs, NOT your cybersecurity beliefs

Our industry will be all the less for it. What a shame!
I've bitched since 2009 (see below) about #influencers¹ who CANNOT stop talking about their airline woes, and why we must vote for their politician, and etc.

How DARE you force #infosec newbies to follow "the whole you"!

¹ Not #ThoughtLeaders
I'm NOT alone in this belief. Newbies occasionally speak up to tell #influencers "I followed you for your expertise, why did you stop?"

You want to tweet? That's your right.

You want to be an #infosec influencer? That's a privilege.

Time for you to #ShitOrGetOffThePot!
Read 6 tweets
#HiloConsensuado Os recomiendo encarecidamente la lectura meditada del #DocumentoDeConsenso de estrategia de la lucha contra #Covid_19 en España
Habla de 5 puntos clave, y con una premisa
⬇️… Image
Sólo repasar 1️⃣
Mientras haya focos de transmisión comunitaria en toda España, la #mascarilla debe ser universal, con obligación de llevarla en cualquier espacio público, incluida la calle, aunque la distancia entre personas sea superior a los 2 metros, sin válvula exhalatoria. Image
Read 10 tweets
Proyecto de Ley para regular a #influencers .
Es difícil que la norma cumpla su cometido si la propia definición que se toma como base es deficiente.
Breve hilo con un primer análisis. Image
1️⃣ “Todas las personas”, ¿incluye a las de existencia ideal?.
Si no lo aclaran dan lugar a que, a través de una cuenta empresarial (habitual en Facebook e Instagram) alguien le escape al alcance de lo que pretenden regular.
2️⃣ ¿A qué consideran un número importante de seguidores o suscriptores?
Las marcas hoy en día no se fijan tanto en el número de seguidores de una persona como en el “engagement” (interacciones y reacciones de su público). En resumen, no es la cantidad sino la calidad de vínculos.
Read 7 tweets

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

Read 41 tweets
1/ Considera un #experimento que se realiza el primer día en una universidad. El profesor muestra a sus alumnos un tarro lleno de garbanzos. Ante la mirada confundida de los alumnos, el profesor les propone el #reto de estimar el número de garbanzos que hay dentro del tarro.
2/ Cada alumno hace su estimación y el profesor hace el promedio de todas sus estimaciones.

Debido a la naturaleza del experimento y el gran número de alumnos en el aula, es muy probable que el resultado sea bastante aproximado al número de #garbanzos en el tarro.
3/ Cada persona hace uso de diferentes esquemas y perspectivas para su estimación y, entonces, el promedio muestra las perspectivas comunes entre todos.

Perfecto. Ahora, cambiemos el experimento un poco:
Read 24 tweets
So after recent drama concerning influencers, “staged content” and unrealistic lifestyles, I wanted to discuss what our industry can learn from it.


Sifting through the vile and unwarranted bullying that was present in the comments section of the content, what I saw was a number of users complaining that this kind of content is wildly unachievable and has significantly lowered their own confidence/satisfaction.
It’s important for influencers/bloggers to understand that we have a responsibility to our audience and the balance between revenue and audience satisfaction is a delicate one.

Any “influence” over our audience has a certain moral responsibility that comes with it.
Read 16 tweets
Voy a compartir historias de mi trabajo que suelen gustar sobre cómo es trabajar con Influencers. Si gusta haré otros hilos con lo más curioso que me ha pasado en 10 años trabajando con ellos. Empieza el primero, yo lo llamo “el próximo Amancio Ortega”
2016. Recibo briefing de mi cliente. Es un una marca que quiere impactar a niños-adolescentes de 11 a 15 años, nos dicen que no saben cómo llegar a estos chavales, que no ven la tele (menuda novedad) y que Facebook y Twitter les parece para mayores y los youtubers con caros.
Aunque por entonces habíamos hecho ya más de 500 acciones con influencers era la primera vez que nos pedían hacer algo con esta franja de edad. Lo habíamos hecho con niños más peques y con más mayores, pero esta franja nos tenía despistados.
Read 25 tweets

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