The Booking Game
.... Elon Musk's solar business and straddled with "production hell" for the #Model X, things looked dicey. Till the book ings for the Model 3 kicked in. With nearly half a million bookings at $1,000 apiece, #Tesla's books saw an influx of $500 million (1/8)
and it has never had to look back since.
The opening of bookings is a crucial milestone in the launch of a new #car .... bookings have formed the cornerstone of the success of many #auto companies here, including the biggest of them all. It all started with #Maruti 800, (2/8)
which got over a lakh bookings when it was first launched, raising over half the investment needed to set up the plant to make the car. And then it got about one and a half lakh bookings when it underwent a generation change from the SS80 to the SB308.
That bookings (3/8)
record was obliterated with the nearly 3 lakh bookings for the #Fiat Uno. The joint venture between PAL and Fiat failed despite raising over Rs 500 crore from the bookings for its first car launch. Then came the #Tata Nano which also garnered over 2 lakh bookings, but (4/8)
could not translate the great interest into success.
1.15 lakh bookings for one of the big gest successes in the Indian automotive industry, the #Creta.
Now there is the #Mahindra Scorpio N that has garnered over a lakh bookings within the first 30 minutes of the window (5/8)
opening over 25,000 cars were booked within the first minute! Buyers were no doubt spurred by the long waiting period of nearly two years for the XUV 700 and one year for the #Thar. Also motivating them would have been the fact that introductory prices were offered to only (6/8)
the first 25,000 bookings.
Introductory prices have helped in getting record numbers of bookings. A fantastic introductory price of Rs 4.99 lakh from #Nissan saw the Magnite rake up the numbers, with the car attracting over 30,000 bookings within a month. The figure rose, (7/8)
crossing 70,000 in two months. Impressive for a company that was struggling to survive in the country.
India Today
Yogendra Pratap
#indiatoday (8/8)
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