1) The best way to become an entrepreneur is to start as a solopreneur. You can test the waters, learn quickly, and start a following without the risks of a staff or investors
2) The best way to become a solopreneur is to start creating content. Costs are low, you can pivot quickly, and it’s largely passive income so you can fund follow-up efforts
3) The best way to start creating content is to curate content. You can develop your taste, leverage the audiences of others, and find out the gaps in existing products
4) The best way to start curating content is to learn the best, most proven methods already in existence, and repackage or teach them in new ways. Be sure to respect copyrights and to give credit, but this allows you to benefit from their learning and scale
5) The best way to learn the best methods is through immersion. Your biggest resource when you’re just starting is time, which is the scarcest resource for your potential customers. Immerse yourself deeply and go from beginner to intermediate in a short sprint
6) Once you reach intermediate level, create content that shows others how to do the same, faster and while avoiding pitfalls or mistakes that you made. Provide them a shortcut to the outcome you’ve achieved
7) Eventually, package up all of that into a stand-alone downloadable form that ppl can purchase and that won’t change too quickly (ebook, online course, PDFs, video recordings, etc)
8) Then talk to whatever audience you’ve built and ask them what they want next. Rinse and repeat. Each new product becomes a source of ongoing revenue, and you carry the audience into the next thing. Look out for random opportunities like speaking, training, and consulting gigs
9) Following this path took me from design thinking > GTD > habit formation > knowledge mgmt > project mgmt > work sprints so far. I never could have planned or imagined this progression, but in retrospect it makes sense
10) The faster and more unpredictably the world changes, the more ppl look to curators, guides, gurus, experts who have done it before, and recently. There has never been a better time to develop and sell ideas/methods online
11) You only need a niche of a few thousand among billions to make a great living. Start today by curating what you’re already reading/watching/learning anyway, and share or teach it to anyone who will listen. You’ll be amazed at how much it helps them
12) And my absolute best, foundational tip: create a newsletter list using @tinyletter, put the signup link in all your bios, and anytime someone thanks you or expresses appreciation, ask them if you can add them to your email list (and then do it, manually)
13) You’ll have 50-100 subscribers before you know it. Anytime you do or learn something interesting, send it out to them. You can keep in touch with 100x as many ppl this way, and the best opportunities will come from 2nd or 3rd degree connections you wouldn’t otherwise maintain
14) I’m beginning to understand my method in buildingasecondbrain.com as the basic engine for this cycle of capture > curate > organize > share > recycle. Taking notes is the very first step

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More from @fortelabs

Dec 15, 2021
Presenting...my top 20 reads of the year

Including an excerpt or takeaway from each one

👇
1/ How an Excel TikToker Manifested Her Way to Making 6 Figures a Day by @reckless ft. @themissexcel

Eye-opening look into the emerging power of TikTok specifically, and a new generation of social algorithms designed to surface new talent generally

theverge.com/authors/nilay-…
2/ Ruggedize Your Life, by @AlexSteffen

Most pieces on climate change present vague arguments w/out specifics. Alex strikes a practical balance of realistic strategies we can take to prepare in short to medium term for impacts already happening

alexsteffen.substack.com/p/ruggedize-yo…
Read 21 tweets
Jul 10, 2021
1/ The cohort-based course I’d most like to see:

How to survive and thrive in the face of climate change, individually and collectively
2/ It would address 3 major problems I see with most discussions on climate change:

1. Too much focus on convincing people
2. Too conceptual and global
3. Too narrowly focused on one aspect
3/ #1 – Too focused on convincing ppl

Those who aren’t yet convinced it’s real never will be. Beliefs not based on facts can’t be changed by facts

I want a course that doesn’t waste time on the background and focuses on what we can do to prevent, postpone, or mitigate impacts
Read 10 tweets
Jul 5, 2021
1/ I think of every creator business in the creator economy as being built on a 6-level “stack”:

Level 6: Social distribution
Level 5: Email distribution
Level 4: Content hosting
Level 3: Content creation
Level 2: Ideation & development
Level 1: Information capture
2/ It is a “supply chain of ideas” from the first moment an idea pops into your head, all the way to spreading all over the world via the internet

The lower levels are like R&D and wholesale warehouses, and the higher layers are retail stores and “last mile” delivery of products
3/ To have a viable business that can monetize effectively and stand the test of time, every creator ultimately has to own or control every level in their stack

For every level you don’t control, you become vulnerable to a gatekeeper or platform squeezing you for money & power
Read 10 tweets
May 24, 2021
1/ The act of building a Second Brain is an act of revolution
2/ Your experience is the sum of the information you consume

When you take control of that information stream, you push your world into a state of change

You become a destabilizing force to the prevailing worldview
3/ Your ability to shape your information stream becomes the power to shape your own experience

Once you master this, you can also shape the experiences of others

It’s all just information
Read 15 tweets
Apr 8, 2021
1/ The upcoming cohort of our Building a Second Brain course, cohort 12, will be the last time we offer all students lifetime access to join future cohorts

This was a really difficult decision, and I wanted to explain our thinking around it
2/ This won’t affect anyone who’s purchased the course in the past. Students through cohort 12 will always be able to join any future cohort

And it only applies to joining live Zoom calls. Everyone will continue to get future curriculum updates & lifetime access to Circle
3/ First, why did we offer lifetime access in the first place?

Honestly, in the early days it was because I was embarrassed by the quality of the course. I had no idea what I was doing, didn’t live up to my own standards, and lifetime access was my way of making up for it
Read 14 tweets
Mar 20, 2021
1/ My latest thoughts on one of the most common questions I receive about building a Second Brain:

How and when do I *retrieve* all the knowledge I've saved in my second brain?

👇👇👇👇👇👇
2/ Retrieval is a trickier question than it seems on the surface, because it's not inherently desirable

If you never encounter a situation where a given note is relevant, than the ideal amount of retrieval is exactly zero
3/ Because retrieval takes work and energy, we want to minimize it unless we know it will be worth it

As with so many things in productivity, our motto should be "as much as necessary, as little as possible"
Read 30 tweets

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