New LANCET editorial: "what is a healthy amount of red or processed meat? It's looking increasingly like the answer, for both the planet & the individual, is very little [...] *The conversation has to start soon*"

🤔 So, what's this REALLY about ⁉️

1/n

thelancet.com/journals/lance…
Let's start with this business Valhalla (Clinton F, Ford F, J&J, ...) named "C40" & one of its partners "EAT"

Its goal: "covene decision makers who can transform the way we eat" 🤔‼️

2/n

c40.org/partners
So what is EAT? A highly-connected organisation for "food system transformation" founded by the wife of a Norwegian billionaire.

3/n

eatforum.org
This one speaks for itself

4/n

livekindly.co/vegan-politica…
EAT has partnered with "Lancet" and includes Willett (the nemesis of low-carb eating) in its core team, as well as Springmann, the vegan author of the recent "meat tax" paper.

5/n

foodplanethealth.org/the-commission
Besides C40, EAT-Lancet is also closely connected to WBCSD via FreSH: "an ambitious global business partnership"

6/n
So, what is FreSH/WBCSD... Lo and behold...

wbcsd.org/Programs/Food-…

7/n
That's all for now folks. But better prepare yourselves for some very aggressive communication (both in scientific journals & mass media) and, likely, attempts to intervene in governmental policies... (in the next months)

n/n
Of course the Barilla foundation is never far...
Which is an "independent think tank"...
With "no potential conflict of interest" 🤔
Hmm.
More hmm.
BIG hmmm.
"Richest people in Europe": forbes.com/sites/denizcam…
Deciding together on how "to transform the global food system"

ifpri.org/event/aligning…
This sums it up: a preliminary diagram identifying ties between some of the players (industry, academics, ideologists, NGOs) behind the anti-meat campaign by EAT-Lancet coming our way in January 2019. So you know what to expect. @BelindaFettke, does this connect to your research?
Which may help to understand the recent editorial in The Lancet. A meat tax is on the agenda - so, who's going to stop this massive machine? At the Nexus Global Summit (July 2018) the strategy was clear, namely to "expedite this transition and ensure it becomes permanent" 🙄
Now also heading for primary schools...?!?
So, basically, the founders of EAT are telling the planet to stop eating meat and to drive bio-fueled Ferrari's instead...? 🤔

Decadents are paying for most of the anti-livestock network today. With Harvard, Oxford, & The Lancet on board. Surreal. Sad.

forbes.com/sites/hannahel…
"his 2010 wedding to the now 33-year-old model-turned-physician, [with] famous guests who flew to Marrakech for the event [and a] $5 million price tag. Bob Geldof officiated."

How sustainable.

And these people are now hanging out with Willett? 🕺👯‍♀️👠🧨?
Expanding the network (work in progress)
This vegan Saoudi prince Khaled (= KBW Ventures) is also linked to Beyond Burger.
Updating...
The link EAT-Khaled is pretty clear
"ONS 2014 conference program to feature oil industry heavy hitters"

Wondering what Stordalen (EAT) was doing at this conference? 🤔
I suppose she was talking about bio-fueled Ferrari's...
tu.no/artikler/ons-2…
Update.

Much more to elaborate on, but this may serve as a starting point for further exploration. It outlines the various ideological, academic, and industrial branches of the EAT-Lancet network. The agenda is clear. Expect more. A lot more.

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More from @fleroy1974

Jan 15
Overview of US food availability data over past 2 centuries: dramatic increase in (ultra)processed foods, while animal fat declined. In parallel: a rising incidence of non-communicable diseases.
h/t @Travis_Statham
frontiersin.org/articles/10.33…
"The unprocessed elements of our 19th century diet–animal fats, whole fat dairy, fresh vegetables & fruits—were progressively replaced with more processed elements, including industrial seed oils, HFCS, and ready-to-eat snacks and meals" frontiersin.org/articles/10.33…
"Data do not support the widely publicized “changing American diet” of increasing animal-derived SFAs over the first 60 y of the 20th C. Rather, polyunsaturated fats & partially hydrogenated fats from vegetable oils progressively replaced lard, butter,..." frontiersin.org/articles/10.33…
Read 4 tweets
Jan 11
Ian Givens (Reading University): "half of females aged between 11 and 18 were consuming below the minimum recommended level of iron and magnesium and a quarter consumed too little iodine, calcium and zinc"
thetimes.co.uk/article/women-…
More on this topic (from @alpeh2020): aleph-2020.blogspot.com/2019/05/animal…
Read 5 tweets
Dec 15, 2021
Financial Times @ft: "#Plantbased meat is losing its sizzle, with falling US sales casting a shadow over expectations that the nascent category would take a chunk out of the real animal #meat market" ft.com/content/61e782…
This doesn't seem to help their case: "Taco Bell has rejected a #plantbased carne asada from Beyond Meat. [F]ood testers [..] found it to be below the standard of moving to a test phase & serving it to customers" yahoo.com/lifestyle/taco…
"Investors expressed concern [..] that customers might not be getting the idea behind Beyond Meat"

Or maybe that's precisely what is happening and people *are* getting "the idea behind Beyond Meat"?
barrons.com/articles/beyon…
Read 5 tweets
Dec 8, 2021
If psychopaths take over, #FoodSystems would look like this: end agriculture, eat microbial glop.

"replacing agricultural primary production with electrically powered microbial primary production [.] could alleviate agriculturally driven climate change"
iopscience.iop.org/article/10.108… Image
The idea does have supporters.

Activists: theguardian.com/commentisfree/… Image
Think tanks: Image
Read 6 tweets
Nov 23, 2021
JUST PUBLISHED
@CleoProtogerou, @fleroy1974 & @martinhagger
Beliefs & Experiences of Individuals Following a #ZeroCarb Diet:

"driven by health concerns & benefits. Participants expressed a strong social identity"
@MDPIOpenAccess #carnivorediet #ketodiet
mdpi.com/2076-328X/11/1…
"All participants reported improved wellbeing & quality of life since taking up the diet. These improvements are related to health; interpersonal relationships; learning & growth; simplicity & independence".
"Physical health benefits related to the digestive system (e.g., reduction or elimination of irritable bowel syndrome symptoms); integumentary system (e.g., smoother skin, stronger hair, and nails); and musculoskeletal system (e.g., reduced joint and back pain)"
Read 9 tweets
Nov 6, 2021
Dystopian idea, & it will not happen. If he thinks that the entire world will happily substitute the foods they have always cherished & thrived on since the beginning of humanity for his company's drab assortment of protein-isolate imitations, his hubris is in for a big surprise.
No matter how much support he's getting from friends in high places...
With Christiana "stigmatize-meat-eaters-like-smokers" Figueres on Impossible's Board of Directors they have access to the spheres of WRI, WEF, UNFCCC, ...
Read 8 tweets

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