Financial Times @ft: "#Plantbased meat is losing its sizzle, with falling US sales casting a shadow over expectations that the nascent category would take a chunk out of the real animal #meat market"…
This doesn't seem to help their case: "Taco Bell has rejected a #plantbased carne asada from Beyond Meat. [F]ood testers [..] found it to be below the standard of moving to a test phase & serving it to customers"…
"Investors expressed concern [..] that customers might not be getting the idea behind Beyond Meat"

Or maybe that's precisely what is happening and people *are* getting "the idea behind Beyond Meat"?…
Beyond Meat cites a "host of reasons for the revenue shortfall [incl.] COVID19, labor shortages & supply chain disruptions [&] consumers being less interested in healthy choices"

Blaming it on just about everything, from dumb consumers to the pandemic...…
Which are mostly poor excuses (especially the "healthy" food choice argument, coming from a producer of ultraprocessed products aiming at the fast food market).…

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More from @fleroy1974

8 Dec
If psychopaths take over, #FoodSystems would look like this: end agriculture, eat microbial glop.

"replacing agricultural primary production with electrically powered microbial primary production [.] could alleviate agriculturally driven climate change"… Image
The idea does have supporters.

Activists:… Image
Think tanks: Image
Read 6 tweets
23 Nov
@CleoProtogerou, @fleroy1974 & @martinhagger
Beliefs & Experiences of Individuals Following a #ZeroCarb Diet:

"driven by health concerns & benefits. Participants expressed a strong social identity"
@MDPIOpenAccess #carnivorediet #ketodiet…
"All participants reported improved wellbeing & quality of life since taking up the diet. These improvements are related to health; interpersonal relationships; learning & growth; simplicity & independence".
"Physical health benefits related to the digestive system (e.g., reduction or elimination of irritable bowel syndrome symptoms); integumentary system (e.g., smoother skin, stronger hair, and nails); and musculoskeletal system (e.g., reduced joint and back pain)"
Read 9 tweets
6 Nov
Dystopian idea, & it will not happen. If he thinks that the entire world will happily substitute the foods they have always cherished & thrived on since the beginning of humanity for his company's drab assortment of protein-isolate imitations, his hubris is in for a big surprise.
No matter how much support he's getting from friends in high places...
With Christiana "stigmatize-meat-eaters-like-smokers" Figueres on Impossible's Board of Directors they have access to the spheres of WRI, WEF, UNFCCC, ...
Read 8 tweets
30 Oct
#PlanetaryHealth & #GreatTransition are as much of a warning sign as #BuildBackBetter or #GreatReset. If someone uses these words, be *very* suspicious. It's not just empty rhetoric, it's much worse.

h/t @mbiranek for:…
The 'São Paulo Declaration on Planetary Health', referred to in the article above was published in the #Lancet & supported by the United Nations Development Programme (UNDP).…
*Sounds* legit, but: the entire thing is organized by the Planetary Health Alliance (PHA), co-housed by Harvard’s TH Chan School of Public Health, the academic home of Walter Willett (the main designer of the Planetary Health Diet, a quasi-vegetarian diet)
Read 9 tweets
21 Oct
Leading Dutch agri-food university @WUR instrumentalized by Davos, in an effort supported by @wef-revering Prime Minister @markrutte? This spells trouble for the future of food and farming.

h/t @Nkruif:…
This Mark Rutte:
Read 5 tweets
21 Oct
"The Government stressed a meat or dairy tax was not part of its Net Zero strategy [..] Most livestock farmers are break-even at best. You start putting taxes on them & they're out of business. It will not only hit farming, it will devastate communities"…
But they also fear the public reaction (and they should): "Boris Johnson’s food policy strategist says meat tax ‘may be necessary’ but warns of FOOD RIOTS if brought in too soon"…
Some history lessons:

1) Poland 1980-81…
Read 4 tweets

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