In columns 1 and 2 you can see that there's actually e^0.099 -1 = 10.4% increase in homicide rate per 100 miles from a refinery.
They estimate that 100% lead cities would have e^0.953 -1 = 159.5% more murder
e^((ln(4)-ln(7))*(-0.594)) - 1 = 39.4% with the logarithmic estimator
e^((4-7)*(-0.094)) - 1 = 32.5% with the 'linear' one