BREAKING: As NextGen Cup Challenge winners announced, leading brands @Starbucks @McDonalds must rapidly adopt new recyclable, compostable paper cup technology to help tackle our global trash problem stand.earth/latest/corpora… #bettercup
“Billions of paper cups created from 10 of millions of trees end up in landfills each year — trees that could otherwise help stabilize our climate but are instead cut down just so consumers can use something once and throw it away." -Todd Paglia, Executive Director, @standearth
We launched our #BetterCup campaign in 2016 after @Starbucks, which first pledged in 2008 to create a recyclable paper cup, continued to ignore its outsized contribution to the global trash problem to the tune of 4 billion cups a year stand.earth/page/corporate…
"Now that there are viable recyclable & compostable cup technologies out there, leading brands should take the next step to meet or beat Starbucks & help address our throw-away society by increasing the amount of reusable cups in stores." -Jim Ace, Senior Campaigner @standearth
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