* what do they mean by "handle"?
* can you break down by a hi-card dimension?
* can you break down by multiple? how many?
* do you have to index that field in advance?
* describe perf hit?
* what are the limits on those fields?
* what operations can you run on them?
* describe implications to your storage footprint,
* and costs
* what is the tested upper limit to cardinality?
* must you define schema up front?
* how wide can it be?
more like infinite marketing budget, lol