Tristan Hotham Profile picture
Aug 6, 2019 16 tweets 10 min read Read on X
Thread on @facebook shutting down @RiederB's #Netvizz and the hollowing out of our democracy. 1/
On the 4th September @facebook is closing down the only access researchers have for examining public page data. All other tools that access Facebook's #API will be gone forever, work akin to my study of British political parties use of Facebook will never occur again. 2/
Facebook is hollowing out our abilities to hold the corporation and the powerful on the platform to account. Although Facebook has made forward, but deliberately small steps, in opening up access to targeted advertisements via its #AdLibrary. 3/
On the other hand they are making it impossible for us to understand organic communications on the platform. Despite focus on targeted communications because of the Cambridge Analytica scandal, organic communications matter enormously. 4/
From my analysis 108,000,000 video views were logged by #Conservative and #Labour pages one-month before the #2017GeneralElection, public page's posts matter. Facebook are using the fallout from targeted advertising as cover. 5/
Facebook is being turned into a #blackbox that no-one will have access to. Those who will get to research Facebook are going to become a specially chosen group of researchers (@SocSciOne). 6/
What chance have researchers got to ask difficult questions about the platform if Facebook, through Social Science One, are the arbiters? All of this presents an end to understanding Facebook at a time when its influence on participation is growing (@DrBoulianne). 7/
Most researchers don't need @SocSciOne's “privacy-preserving access to Facebook’s data through", we just want access to public data that's within the public interest. 8/
Every single public page's historic and future data from @realDonaldTrump to the @guardian, or @Cristiano to @CocaCola, will become inaccessible, with what is written unable to be held to account. 9/
Even just searching on Facebook is restricted - theconversation.com/facebook-is-re… 10/
All of this presents a deliberate war on knowledge occurring via Facebook, and they have made no attempts to communicate or answer researchers concerns theconversation.com/facebook-risks… 11/
The above article is available in video form 12/
It’s still possible for Facebook to rethink its data policy in a way that respects individual privacy and limits the potential for data misuse, but also promotes transparency, accountability and independent research. 13/
If Facebook does not alter course, it will catastrophically undermine our ability not only to understand the social network machine and its millions of pages, but also the entire political and social order that the internet has created. 14/
People are trying, but we must do more than this petition - bit.ly/2NcJoqg we must make Facebook listen. People of greater importance than me need to speak up.

@carolecadwalla @alexhern @a_larsson @AnaInesLanger @snurb_dot_info @AnjaNeundorf @KateDommett @benteka 15/

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More from @TristanHotham

Apr 6, 2021
🚨🚨 New working paper 🚨🚨

I examine what @PeoplesMomentum actually did for the @UKLabour during the 2017 Election #Facebook campaign - I develop further the concept of 'satellite campaigning' and originate the idea of 'Janus-faced campaigns' #arxiv 1/
osf.io/preprints/soca…
I find the #2017GE fascinating because it disrupts the targeted ads are everything narrative. Something was in the water and it was visible via Facebook. Since Facebook's audience has changed, but I still feel the case highlights the vitality of organic campaigns/satellites 2/ Image
#Methods: Quantitative content analysis of the organic posts sent by the pages one month before election day (excluding election day). I used over 800 variables, only some are in the paper. Others will be used later on. 3/
Read 11 tweets
Nov 11, 2019
You may have seen my research on A/B testing reported by the @observer online, in print or via the #Marr show. Here is a full @Medium report by me on what the news article and @AndrewMarr9 show touched upon. Big ol' thread 1/

⬇️⬇️⬇️Read here ⬇️⬇️⬇️
medium.com/@WhoTargetsMe/…
Political parties using #Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive and hard to organise focus groups were the only avenue available for parties to test their messages; today all the political parties engage in #ABtesting 2/
Political parties have never had it so good, as it’s ‘us’ (the users), who help make this happen. Today party campaigning is Janus-faced, a fantastic example of this phenomenon is via the many faces of @joswinson the #LiberalDemocrats were recently pushing. 3/
Read 25 tweets
Aug 14, 2019
A thread on @SocSciOne's @crowdtangle through which all analysis of public @facebook data will be operated after 4th Sept. Overtly restrictive, it warrants the death of masters/undergrad FB study, endangers non-political study, and promotes the illegal scraping of data. 1/
So if you are going to want to analyse even the most basic public @Facebook data, data basically identical to what #Netvizz #facepager accessed you will need to submit to these demands -docs.google.com/document/d/1aB… 2/
Here is what @crowdtangle gives you -docs.google.com/spreadsheets/d… - basically the same data from the free-API era with a few more measures of reach - see my image of #netvizz data. 3/
Read 18 tweets

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