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Rishi Kulkarni Profile picture
@rishikulkarni
Jan 22, 2020 • 9 tweets • 7 min read • Read on X
On b2b software: recollecting my experience using Slack, Salesforce CRM, Mailchimp, Hubspot, Atlassian, And one degree of separation Accounting/tax, Procurement. AWS, Databases, Zapier or Integrations, IDE. MS office. Wordpress. Canva. Analytics tools like BigQuery, Pandas
Not counting: Billing software, Support/help-desk software, Zoom/Skype, Social Media.

Very broadly:
- Workspace software (Word, Excel, CRM, Slack, Jira, Salesforce CRM).
- Stitching software (Zapier, Mulesoft, Workato).
- Measurement software(Google analytics, Segment, SQL)
pure-play Workspace software at some point inevitably evolve into Workplace+Measurement software.

Applying the Grammarly metaphor (I see the spinning green G on everyones browser at work):

How is my writing today?
pure-play Workspace software at some point inevitably evolve into Workplace+Measurement software:

How is my content performing?
How agile is our team this week?
How good is the graphics?
How well is my database scaling?
How good is our team at managing my customer relationship?
How well did we plan the quarter for the sales team?
How well did we budget for the year?
Specifically some of the Product led growth - Products would have to answer these questions:

@NotionHQ - How well is the internal wiki performing?
@airtable - How well this playbook perform?
@useloom - How did this video do? ( pro plan does)
@canva - How good is the graphic?
@NotionHQ @airtable @useloom @canva @Superhuman - Gives a feedback on the performance of your email inside your workspace.
@HubSpot - Gives does a great job of landing page creation and performance on the same platform
@NotionHQ @airtable @useloom @canva @Superhuman @HubSpot Can @gsuite Google Docs do better job at specific documents like email or blog or specialised doc like contract or NDA or MSA?

is there a "Grammarly" for Contracts or legal documents?
@NotionHQ @airtable @useloom @canva @Superhuman @HubSpot @gsuite Can any company build a "full stack" backoffice?



It's hard! Each of this isn't just about getting the job done, it's also trying to ask the hard question: are doing a better job?! Which makes building "fullstack" an impossible mission.

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More from @rishikulkarni

Rishi Kulkarni Profile picture
Oct 5, 2020
“Working Backwards” is Amazon's brilliant approach to product development.
We took this approach and applied it to product onboarding, the make or break phase of any product.

I’m sharing 3 core concepts of the onboarding, all qualitative in nature.

@TweetSamG

#PLG
1. Parts
Parts are the knobs and settings on the TV or Radio device.
You know what they do when you touch them.
They are hard to design but even harder to name.
This is where most amount of iteration in product design happens in early days, and is worth the effort.
2. Sequence
Products automate jobs to be done for the user. Many impose a sequence of operation or sub-tasks to complete the job.
This sequence is never the same as user did outside your product or before your product.
Sequencing operation of the parts when good design helps.
Read 4 tweets
Rishi Kulkarni Profile picture
Sep 29, 2020
The six-pack product management.

All products start by asking questions.

But every great product team asks these two questions that Steve Jobs did at Apple.
1.What incredible benefits can we give to the customer?
2.Where can we take the customer?

#product
@TweetSamG Image
Product-culture is a system of product management that is focused on addressing two questions. It’s a process of discovery and conversation with the market.

Here is six-pack of product-culture way of doing things. Some are easier to iterate others are harder to iterate aspects.
UX-Metrics-Target Persona are the most visible part of the product. Tons of experimentation, discovery and iteration happens on these aspects of product.
Read 10 tweets
Rishi Kulkarni Profile picture
Aug 19, 2020
Shipping a product is discipline, relentless iteration & prioritization.

Post COVID. The team met everyday, every morning, pouring through use cases, noisy data, screenshots, issues. Many iterations. And prioritized shipping over everything. (Even human touch).

@TweetSamG Image
I put mini team screen shot but it’s an amazing effort from every team member.

The product experience was the core goal for the initial shipping. It has to be easy to use. Simple to try.
UX copy is such big differentiator when making your product simple. So much focus goes in visuals that we miss the most important leverage in a product: good UX copy.

We are obviously just getting started.
Read 10 tweets
Rishi Kulkarni Profile picture
Aug 22, 2019
Getting leads isn't enough if you can't close deals, fast! #Sales Ops is a sales catalyst function in any growth company. But as I meet leaders at fast growing companies there continues to be frustration around lack of automation for #SalesOps.

A thread here on the same:
@CSOInsights
has mapped 4 broad functions of Sales Ops with 16 specific key activities :

1. Strategic Planning Support Activities
2. Sales Performance Analysis
3. Sales Readiness & Sales Cycle Support
4. Technology Management

#sales #salesops #Salesforce @RevvSales
Sales Ops function #1. Strategic Planning Support Activities

a. Customer Analysis & Reporting
b. Sales Organization Structure
c. Compensation Modeling
d. Territory Modeling
e. Channel Definition

#sales #salesops #Salesforce @RevvSales
Read 10 tweets
Rishi Kulkarni Profile picture
May 2, 2019
Don’t overstack your sales stack.
Here is our latest blog on Building your sales stack which is aligned to buyer’s journey:
🔬 Research
🤵 Lead engagement
📑 Negotiation
💸 Deal closure
💓 Customer Success

revvsales.com/2019/04/17/lea…

#SaaS #Sales #salesenablement
🔬Research:

1. Focus on prospecting tools which find you the right contact details. Provides details into prospect (revenue, headcount, competition)
2. We recommend conferencing & scheduling tools on @G2CrowdReviews. Look for fool proof scheduling and call recording features.
🤵Lead engagement

3. Streamline prospect interaction using right pitching tools
4. Build a objection handling repository in your CRM
5. Invest in tools that enable a great product demo
Read 7 tweets
Rishi Kulkarni Profile picture
Nov 17, 2018
Sales Ops is a strategic function and not a support function writes @TweetSamG in this note linkedin.com/pulse/your-sal…
#Sales #SalesOps
inspired by @HubSpot , @TweetSamG says "Sales Ops professional is akin to a coxswain for salespeople. They provide the guidance and direction needed by #sales team to meet and exceed targets" linkedin.com/pulse/your-sal…
To confuse between a tactical and strategic role hurts your hiring says @TweetSamG "A person geared to provide support is more tactical and will not have relevant problem-solving skills or analytical thinking required by a strategic function." linkedin.com/pulse/your-sal…
Read 4 tweets

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