Highest TV consumption ever in a week... @DDNational the most watched channel. 🤔
Total time spent — 1.27 trillion minutes during March 28th till April 3rd.
Over 63% People are watching TV for more than 3 hrs a day. A massive jump. @BARCIndia #Covid19
Most interesting- people are watching TV early morning and late night too... 
#Ramayana #Mahabharat #ByomkeshBakshi #Shaktiman and other classics are most watched shows. #Nostalgia #CoronaImpact
With classics coming back, @DDNational is bigger than entire Hindi GEC category.
Ad volumes have gone up by 9%, but many genres have seen drop. This is colume and not value.
Reacting to PM Modi’s #9pm9minutes call, TV viewership dropped by 60% during those 9 minutes.
Movies and original series on OTT services on mobile devices witness significant rise. @nielsen @DisneyPlusHS @PrimeVideoIN @ZEE5India @MXPlayer @NetflixIndia @justvoot
