Storytelling - Why it Matters to your Brand
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
The secret sauce to any successful marketing is inspiring the people. Storytelling is crucial to this and should be on the tool belt of any great branding and marketing.
Stories have been engaging people, connecting them and giving them a sense of community and purpose since humans gained the ability to talk. Good storytelling can help people better understand what you're saying and remember the information more clearly.
It is also more likely to lead to a favourable response, which is particularly desirable to your audience. Stories also reach the parts facts and analysis don't: our hearts. That's why they can inspire and motivate us so much.
Marketing is far more likely to succeed if you can trigger the right emotional response in your audience at the right time. Here are five ways to attach storytelling to business and marketing.
1. Give a time perspective.
1. Give a time perspective.
The “when” of your story matter, they are what bring it to life. Give events a timestamp so people can appreciate the development of your story. The moments, the numbers, add weight and credibility to the story, helping people to see how one thing can lead to another.
2. Develop the characters in your story.
Paint a picture of the characters in your brand story. Create a life around them, acknowledge their impact and the role that they play, this happens because a story being narrated shines a light on the brand’s character.
Paint a picture of the characters in your brand story. Create a life around them, acknowledge their impact and the role that they play, this happens because a story being narrated shines a light on the brand’s character.
3. Build suspense.
Create a cliffhanger moment, a key unexpected event, something that leaves the audiences on the edge of their seat, with twists and turns, thereby sparking their interest in what your business or brand is offering.
Create a cliffhanger moment, a key unexpected event, something that leaves the audiences on the edge of their seat, with twists and turns, thereby sparking their interest in what your business or brand is offering.
4. Show vulnerability.
It is important to show vulnerability. Brands aren't perfect, and admitting vulnerability can be difficult, but it is also a brave act and people will relate and connect to your brand when you are prepared to share these moments.
It is important to show vulnerability. Brands aren't perfect, and admitting vulnerability can be difficult, but it is also a brave act and people will relate and connect to your brand when you are prepared to share these moments.
5. Be authentic.
Having your message resonate with people requires authenticity, and nothing is more authentic to a business than the journey that got them there. Be honest, truthful and don’t be afraid to open up a little.
Having your message resonate with people requires authenticity, and nothing is more authentic to a business than the journey that got them there. Be honest, truthful and don’t be afraid to open up a little.
Authenticity makes people feel more connected to the brand or to the purpose of the brand.
Giving your brand story the justice it deserves, along with the power to captivate and motivate, are skills that for some require conscious crafting, but it is achievable.
Giving your brand story the justice it deserves, along with the power to captivate and motivate, are skills that for some require conscious crafting, but it is achievable.
At SBI Media, we are keen on helping you craft and redefine this powerful tool. #ComeTalktoSBI #SBIMedia #mondaythoughts #MondayMotivation
