Thread by @BenWessel

👋👋👋 Hi there, I'm Ben, your friendly neighborhood #youthvote organizer who has spent six years with @NextGenAmerica researching and learning how to get young people to vote for Democrats like @JoeBiden. Here's some quick (public) advice we've learned about what works! 1/

https://twitter.com/nytimes/status/1290956229448278016

ISSUES: @JoeBiden shouldn't pretend to be a Bernie-style progressive. Communicating about his platform is motivating, specifically:

🏥 Adding a public option to Obamacare
💰 Supporting debt/tuition free public college & HBCUs
☀️ Transition to 100% clean energy by 2035

2/

ISSUES: Working with @BernieSanders's allies to make @JoeBiden's policy platform more progressive DOES increase motivation to vote with key members of the #youthvote, esp folks who are undecided or might sit out the election 3/

ISSUES: Contrasting @JoeBiden against @realDonaldTrump on this issues in a straightforward, "just the facts" way is motivating. Lucikly, the @NextGenAmerica team has compiled some of the issue contrasts that work well with the #youthvote here: nextgenamerica.org/voter-guide/ 4/

MESSAGE: One of the best ways to talk about @JoeBiden's stances on these issues is by showing that he is LISTENING to the #youthvote. That he is making his plan more ambitious because he is listening to young people and progressives. 5/

MESSAGE: @JoeBiden is a great listener ( his campaign put out a GREAT video of him listening to a young Black staffer of his talk about race in America...just can't find it to link here, help plz!?). We literally made an add called "Biden is Listening": 6/

MESSAGE: The #youthvote, esp those unenthusiastic about both Biden & Trump, loves learning that @JoeBiden will bring a team of activists, experts, and progressives with him to undo Trumps mess/push for change we need. A Team of Avengers: 7/

MESSENGER: The "3 B's" are great messengers for @JoeBiden w/ #youthvote: Barack, Bernie, & #BlackLivesMatter.

Biden campaign must get comfortable elevating #BLM voices who disagree w/ Joe on things like #DefundThePolice, #QualifiedImmunity. Respectful disagreement is OK. 8/

MESSENGER: I agree w/ @Rob_Flaherty, there's different lanes for @JoeBiden & outside orgs working online. #YouthVote hearing folks say in their own words about why they support Biden, even talking about areas where they may DISAGREE, is very important. 9/

thedailybeast.com/bidens-digital…

TACTICS: Love seeing the @Snapchat buy and placements on premium video like unskippable @YouTube, @hulu. Might be obvious, but :06s and :15s videos are pretty much all you get with #youthvote.

The second it feels like a "political ad," fingers start scrolling. 10/

TACTICS: We're going to have to talk about #VoteByMail a ton with the #youthvote. We need to tell people they can buy stamps online, share stories from young people who have voted-by-mail before, and normalize the practice (h/t @HITStrat research). 11/

npr.org/2020/07/30/896…

TACTICS: The @NextGenAmerica influencer team has been ahead of the curve on this bigtime, elevating the #VoteByMail message online early.

Check @lilyskatesalot's post to her 20,000 @instagram followers from #VoteByMailDay last week! 12/

AS ALWAYS, this advice and more is always available at
@NextGenAmerica's website:

1⃣nextgenamerica.org/research for polling
2⃣nextgenamerica.org/insider to see ads & stats
🔁@NextGenAmerica on all platforms.

13/

I'll close with a shout out to @JoeBiden campaign for hiring stars like @HannahBristol, @hboothgo, @SymoneDSanders etc, who understand the #youthvote/progressives.

The key (as always) is to ensure they're in the room & listened to when decisions are made on spending 💵.

<EOM>

PS: as always, a HUGE shout out to @williamjordann,@abaumania, @heathergreven, @tegan_oneill, @jcdeloof, @GovanRicky,@johnbrougher, @heylanaaa and the HUNDREDS of #youthvote staff at @NextGenAmerica, @GSG, @BPIMedia & other partners whose 🩸 💦 😭 go into all these findings.