Thread by @Principles00

How to research and select a profitable business to create:

1. Pick an offer that is selling well using tools like adspy or adbeat.
2. Create a sales funnel with better marketing that will have a higher AOV and LTV.
3. Use the same traffic source you found your offer on.

Ok, that’s the framework, but it’s generic. Let’s drill down into this now with a specific example.

I’ll show you a wildly successful business and a moderately successful one that copied the larger business’s angle, offer, and ad strategy.

The following offer was receiving millions of visits a month as recently as early last year.

Must have made tens of millions in sales.

Nucific had one core offer, a probiotic repositioned for weight loss, not just bloating or digestion. A killer offer in a huge market.

All it took was one 60 minute video. How did they do it?

Although the video seems to be taken down now, the video presented “3 harmful foods.”

Typical clickbait.

Each food was used to explain a problem that prevented weight loss.

The offer was a supplement that had ingredients that addressed each problem.

Too easy to sell.

You can see the full video here:



Notice how the doctor’s voice does not match the presenter’s voice...lol

This is a prime example of a direct response brand that I have discussed in my tweets before.

It’s such a good example that it wasn’t long before an imitator entered the market and made some cash by nearly copying everything.

Symple Nature literally has the same offer and angle (3 bad foods). You can view the VSL here:

symplenature.com/gut-presentati…

While Symple Nature does not have the credibility of a medical expert, it focuses on raising the AOV with increased prices for the offer ($67 v. $47).

While not as successful as Nucific, traffic stats indicate it’s doing just fine with at least 150k to 200k visits a month.

Literally built in Clickfunnels and all it took was a standard white board VSL.

Traffic comes solely from Google Display just like Nucific, which also relied on native.

So there you go. That’s how it’s done.

Ok, so you might say this requires a huge financial commitment and investment in inventory.

The solution is to find someone on Fiverr and Upwork to make your VSL and product mock-ups and run test traffic before investing in inventory.

Minimal risk and huge upside.

Final thought: I’ve given you the framework to launch a business. No need to be waste time and lose dignity by being a gumroad guru, high ticket closer, or Aliexpress dropshipper. It’s up to you to execute and create a long-term stable business.