Thread by @sshanthi3

The new-age #D2C brands are going beyond #marketing gimmicks. The focus is more towards delivering a product with a purpose and communicating the same through different marketing strategies and tools.
#D2Cmarketing #ecommerce
inc42.com/features/heres…

India's consumer brands are not only skipping the third-party retailers and distributors by going #D2C, they are looking at offering authentic brand experiences. The direct feedback gained through the D2C model helps them develop a strong brand narrative and build brand value!

“We focus on dissemination of information on hygiene through our social media campaigns and our products regularly get organically promoted by more than 8K social media influencers on platforms like Instagram,” says @vikkivik, founder, Pee Safe

The brand narrative is delivered in the form of compelling stories through a number of ways, with #InfluencerMarketing being one of the key elements, like @themancompany #gentlemaninyou campaign

For @BombayShavingCompany, innovation is important at levels. For Raksha Bandhan, they offered a customised package to a brother from his sister with a photo of both. "We want to continue engaging with customers directly and give them value," says head of marketing @samriddhd