People have asked me why this is:

1. MiHoYo is a Mainland China based developer

2. China's laws and games regulator state that games cannot contain "Anything that threatens China's national unity"

3. All Chinese games censor phrases such as Taiwan / Hong Kong due to this
Chinese developed games have to comply with a ton of content and in game censorship rules because of these laws and regulations

There is a list of banned words that cannot be used in game / via chat functions

Foreign developers also need to comply when publishing games in China
Here is an extract from our China Regulations and Approval Process report that we released earlier this year.

nikopartners.com/niko-partners-…
I should note.

These rules technically do not apply outside China. It's why some Chinese games have a China ver. and a Global ver. with different content in each (and foreign developed games too).

However, it's not always that simple for Chinese devs specifically.
This is worth a read:

"China’s Ministry of Culture implemented a software censorship decree in 2003 for gaming products"

"If you were to play PUBG on mobile (Developed by Tencent) today, you’d find that “Taiwan” is censored in all the text chats."

venturebeat.com/2018/11/15/chi…
For those who can't see the cited tweet in the OP.

This thread is about Genshin Impact, which is developed by Chinese company MiHoYo.

The game censors certain words within the in game chat, including 'Hong Kong' and 'Taiwan'.

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More from @ZhugeEX

17 Sep
A quick thread on the PS5 showcase + Strategy:

- Overall a strong showing that focused on blockbuster IP playable on PS5.

- Key exclusive content from first party and select partners.

- Competitive pricing options and global roll out in November.

PlayStation have tailored their PS5 showcases around first year games for the most part since June.

All the major new games showcased, including God of War Ragnarok (PS5 Exclusive), Final Fantasy XVI (PS5 Console Exclusive) and Hogwarts Legends (Multiplat) are 2021 titles.
The emphasis, as noted in the first tweet, is very much on these blockbuster IP releasing soon and PlayStation 5 being the best place to play.

In addition to exclusive games, Sony continues to invest in exclusive content for third party games. E..g. COD Beta / GTA Online free.
Read 19 tweets
11 Sep
Apple clarifies that it will allow cloud game services on iOS if each game is individually approved by Apple

Apple still takes a 30% cut on subscriptions via iOS. But subscribing via PC/Console will allow you to access the iOS app too.

techcrunch.com/2020/09/11/app…
The huge caveat here is that Apple requires each game to have an individual listing and can be purchased or downloaded separately from the subscription service. This could also be a demo version of the game.

One step forward, two steps back imo.
So yes, this is somewhat good news for xCloud, Stadia and other cloud gaming services.

But it's also going to be complicated to implement and may not be something that a cloud game service provider wants to offer in the first place.

Will be interesting to see responses.
Read 8 tweets
5 Sep
Tencent and Tim Hortons will create esports themed coffee shops, including esports themed beverages, food and in store activities

- Tim Hortons opened its first coffee shop in China last year. Plan to open 1,500

- Tencent invested an undisclosed amount in the company this May
- The traditional Internet Cafe business model needs innovation and offline mobile gaming / esports cafe's is one avenue being explored.

- Customised spaces:

Fast Wi-fi, Gaming chairs, fast charging ports etc...

Traditional food and drink experience

In store events
- Coffee shops can become the third place for gamers and esports fans in the offline world.

- Backing from Tencent will allow for a broad range of content / initiatives in store.

- Drive customer loyalty through experience
Read 4 tweets
28 Aug
Chinese games company iDreamsky is creating new offline entertainment / gaming experiences with investment partners including Tencent, Sony & JD

Best described as the next generation of Internet Cafes, these retail stores offer compelling entertainment experiences

Quick thread
iDreamsky is working with its investors to design a new innovative offline interactive entertainment service model that grows the value of entertainment and games IP.

The store aims to offer content across TV, Movies, Games & esports paired with e-commerce and catering.
The store offers both private and large scale spaces to experience various content.

For example you have the ability to watch on demand movie content in private rooms, or arrange a traditional theatre experience for 20+ people. Includes movies not out on VOD yet. Also KTV rooms
Read 10 tweets
22 Aug
The studio behind Black Myth: Wu Kong did an interview with Chinese media recently. You can watch it below (In Mandarin).

I will include some of the answers + other info from different interviews / posts in a thread below.

1. This game was known internally as Project S. If you followed any of the team on art station or other sites you could see they had been posting art and other teasers from the game for months, but this is when they have finally been able to show off the game in full to the world
2. The studio released this trailer to show the world what they had worked on, recruit new staff who have passion to work on the project, and to network better in the games industry.

3. They remain committed to creating a single player Action Adventure RPG with AAA standards.
Read 18 tweets
20 Aug
Going to do a quick thread on this game and the studio behind it. For those interested and for those writing about it.

- The developer is Game Science Studio which was founded in June 2014 by ex Tencent Games staff.

Here is their site- gamesci.com.cn
Prior to the studio founding, some of the staff worked at Tencent's Quantum studio on a game called 'Asura'.

This was essentially a Journey to the West themed MMORPG for PC that aimed to become a hit for the company.

Ultimately it ended up underperforming.
Some devs that worked on Asura left Tencent to form Game Science Studio in June 2014. The studio currently has locations in Shenzhen and Hangzhou.

They first worked on a F2P mobile RPG / Card game called 100 Heroes that was published by NetEase in 2015.
Read 11 tweets

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