Platforms are standalone, organizational units, but users experience them as integrated services. The more seamless the shifts between platform services the more they attract and hold user attention. How to improve integration drives changes in control and ownership of platforms.
Platforms interconnect people within social systems. Once accessed, platforms encourage participants to consume their time interacting among themselves on the platforms in exchange for something deemed acceptable in value derived from the experiences and documented transactions.
Authority figures within a social system expect members to conform to the rules and boundaries as defined by the governance structure of that system. In doing so, they utilize multiple platforms to pursue the purpose of the social system in keeping with its organizing principles.
As a system fails to fulfill it purpose or perform in accordance with its organizing principles, authority initiates progressive changes to right itself: first, to rules and boundaries; then, platforms and governance structure; and ultimately, its purpose / organizing principles.
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