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Toby ☕️ Profile picture
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16 Oct, 10 tweets, 5 min read
1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier
2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

getchirrapp.com
3/ Video editing

Kapwing

Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan

kapwing.com
4/ Meme making

Imgflip

Price: Free

What I like: easiest way to caption existing meme formats, quickly

What I don't: limited fonts

imgflip.com/memegenerator
5/ Inspiration

iPhone notes app

Price: Free

What I like: no frills & easily accessible. every thread i write starts as an idea in notes

What I don't: difficult to organize
6/ Inspiration cont.

Roam research

Price: $15/month

What I like: helps me flesh out ideas. works like my brain works

What I don't: no mobile app

roamresearch.com
7/ Higher lift visual content

Adobe Photoshop

Price: $10/month

What I like: been using since high school so very natural

What I don't: makes computer sound like 747 taking off

adobe.com/creativecloud/…
8/ Tab overload

OneTab chrome extension

Price: Free

What I like: makes computer 10x faster

What I don't: sometimes it runs a little slow when its in the process of working its magic

chrome.google.com/webstore/detai…
9/ Playlists for thread writing

Flow State newsletter

Price: Free

What I like: sends new Spotify playlists every day with great focus music

What I don't: not a whole lot!

flowstate.substack.com
10/ Final thoughts on tools

-paid doesn't necessarily mean better

-find the RIGHT tool for the specific task you need to complete, not the buzziest

-constantly search for ways to make your life easier

What tools do you use?

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More from @tobydoyhowell

Toby ☕️ Profile picture
17 Oct
Posted this question the other day and got 800+ responses

here's a thread breaking down the fourteen most common, creative, and hilarious ways people landed their current gig Image
1. "I created it"

this was BY FAR the most common response

Key takeaway: don't like your job? create one you do Image
2. Spray and pray

honestly didn't know the "scrape every company in a 10 mile radius" tactic was even a thing

Key takeaway: if you cast out enough lines, you'll get bites ImageImageImageImage
Read 16 tweets
Toby ☕️ Profile picture
16 Oct
Both @APompliano and @stoolpresidente started podcasts recently with TikTok stars

but Pomp is going about it in a way smarter way than Dave is

quick analysis
1/ Dave's show is called the "BFFs Pod" and he's teaming up with @JoshRichards who has 22 million followers on the Tok

2/ Pomp's is called "Capital University." His TikTok star of choice is @BryceHall w/ 14 million followers

Read 8 tweets
Toby ☕️ Profile picture
1 Oct
The rise of TikTokers teaching financial literacy shows how grossly under taught it is by traditional educational avenues
other under taught areas I've seen TikTokers address

-photo/video editing
-public speaking
-psychology of sales
-real estate basics
-mediation
-proper weight lifting techniques
whether or not these people are qualified to teach—and if young people should be listening to them—is a whole different question

the point is there is an undeniable trend of TikTok (and social media in general) filling educational gaps
Read 5 tweets
Toby ☕️ Profile picture
22 Sep
10 Twitter thread ideas that will get you likes
1. Tell a general and surprising story

this idea from @paulg and is the framework of every good thread

in this example

General = the story of a normal guy obsessed with a cookbook

Surprising = the valuable lesson for creators contained within

2. Repurpose posts from Reddit

the majority of threads are simply exercises in curation

this thread blew up with minimal effort

Read 11 tweets
Toby ☕️ Profile picture
17 Sep
1/ Being a writer at @MorningBrew means existing in a constant state of creativity

creativity comes with its own set of challenges

here are a few ways I've learned to get over writer's block and imposter syndrome
2/ WRITER'S BLOCK

Set fear-inducing deadlines

the Brew newsletter has to go out the next morning

I literally have no other option other than to get a piece done

my hand is forced every day

have someone set immovable deadlines, and watch your output 10x
3/ Massage your work

if there is a lump of something on the page, congrats, the hardest step is over

now enter massage mode

make each sentence feel good, like it deserves to be there

then, if you have to keep rewriting a sentence, just delete it
Read 10 tweets
Toby ☕️ Profile picture
16 Sep
1/ @jamiekaywilde and I just put together a Marketing 101 syllabus for the Brew (link at the bottom of this thread)

it led me down some crazy marketing rabbit holes

here's my favorite one

A thread on why Betty Crocker deliberately made its cake mixes a worse product
2/ In the 1950s General Mills released its now-famous Betty Crocker cake mixes

the mixes included all the dry ingredients, plus milk and eggs in powdered form

all you needed to do was add water, mix it all up, and put the pan in the oven
3/ Sales we're nonexistent

despite being an unbelievable product that saved tons of time in the kitchen, no one bought it

we'll get to the reason why in a second

but first...
Read 10 tweets

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