Thread by @tobydoyhowell

Both @APompliano and @stoolpresidente started podcasts recently with TikTok stars

but Pomp is going about it in a way smarter way than Dave is

quick analysis

1/ Dave's show is called the "BFFs Pod" and he's teaming up with @JoshRichards who has 22 million followers on the Tok

https://twitter.com/stoolpresidente/status/1316015928740511756?s=20

2/ Pomp's is called "Capital University." His TikTok star of choice is @BryceHall w/ 14 million followers

https://twitter.com/APompliano/status/1311283583173251074?s=20

3/ Where Pomp got it right

- Bryce Hall is, above all, an interesting person who can hold a conversation
- Bryce has legitimate business aspirations
- Pomp takes Bryce and his businesses very seriously
- They bring serious biz people like @KatColeATL & @mcuban on the show

4/ Where Pomp got it even more right

- Doesn't talk down to Bryce
- Content is very informative (watch that clip and tell me u didn't learn something)

5/ Where Dave got it wrong

- There is no substance beyond the "ha ha" factor of old guy Dave talking to young guy Josh
- Leans heavily into the drama side of TikTok
- Dave is an expert drama peddler but that doesn't lend itself well to podcast content

https://twitter.com/stoolpresidente/status/1316193555736649728?s=20

6/ Where Dave got it even more wrong

- No one learns anything which is fine, not all podcasts need to be educational. But Dave talking media strategy with the next generation WOULD BE SO INTERESTING
- Doesn't take Josh seriously

https://twitter.com/stoolpresidente/status/1316374269434228736?s=20

7/ Conclusion

Pomp and Bryce have staying power because they went the informative route and take the power of TikTok seriously

Dave and Josh don't because they went the drama route. The novelty will eventually wear off