(1/11) Mithilesh, a Mumbai-based milkman, foresaw several problems after the lockdown was implemented because of COVID-19. His customers rejected his requests for advanced payments and he saw the eroding signs of his hard-earned gains made in the last three years. 
(2/11) His dream of buying a house in Mumbai for his family back in Bhadohi, Uttar Pradesh, was shattered as the unprecedented health catastrophe led him in a state of forced inactivity.
(3/11) Amidst the mounting bills, family expenses of his mother and siblings, Mithilesh contemplated joining the scores of migrant workers returning to their hometowns.
(4/11) Mithilesh’s hard-earned savings from his business of delivering milk to residential societies dipped by the day until he was left with very little money.
Just when he ran out of alternative solutions to mitigate his monetary crisis, an opportunity knocked at his door.
Just when he ran out of alternative solutions to mitigate his monetary crisis, an opportunity knocked at his door.
(5/11) One of his customers, Meera, told him about a digital credit facility for essential service providers, which was being offered even during the lockdown.
He was amused to know that the emergency fund could be repaid after 3 months once his business got back on track.
He was amused to know that the emergency fund could be repaid after 3 months once his business got back on track.
(6/11) As a token of appreciation for his regular services, Meera helped him avail the innovative Avatar loan in response to COVID, created by ARTH with a view to support solopreneurs in sustaining through the pandemic.
(7/11) Mithilesh was pleasantly surprised to learn about such digital services that were only a click away and could be processed without any physical documentation.
(8/11) A few days after the hassle-free online process, Mithilesh received a message stating Rs 30,000 had been credited in his bank account.
For someone who struggled to earn Rs 50 per day, this amount came like a ray of hope.
For someone who struggled to earn Rs 50 per day, this amount came like a ray of hope.
(9/11) After transferring a part of the amount to his family, Mithilesh reinvested the remaining amount in his business.
Mithilesh’s business is gradually returning to normalcy, all thanks to Meera’s simple yet heartwarming gesture.
Mithilesh’s business is gradually returning to normalcy, all thanks to Meera’s simple yet heartwarming gesture.
(10/11) With uncertainty looming due to COVID-19, ARTH’s initiative to provide instant credit to the distressed workers in India could help mitigate financial problems of the lower-income households.
(11/11) The lives of our domestic workers have been shaken in some way or the other. Be an Avatar for them and help them with an emergency credit fund to balance their financial needs. @ArthSocial
Find more about ARTH here: bit.ly/3e6syDG
Find more about ARTH here: bit.ly/3e6syDG
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