๐ต๏ธโโ๏ธHow to analyze your competitors like Sherlock Holmes?
Still using statistics from research papers? C'mon, let's bring LIVE #data to the party!
Mindset shift! You're not really in competition. From the customer's point of view, they're "alternatives". (kudos Brian Balfour)
๐
Still using statistics from research papers? C'mon, let's bring LIVE #data to the party!
Mindset shift! You're not really in competition. From the customer's point of view, they're "alternatives". (kudos Brian Balfour)
๐
Does it sound scary?
The idea of knowing alternatives can help you provide a better perspective.
The 2 principles I use to gather insights from "alternatives", such as website traffic, social media feed, content strategy, newsletter frequency, ad creatives, winning keywords
๐
The idea of knowing alternatives can help you provide a better perspective.
The 2 principles I use to gather insights from "alternatives", such as website traffic, social media feed, content strategy, newsletter frequency, ad creatives, winning keywords
๐
1/ Compare one company with another
e.g. Identify the gap between Airbnb and Expedia, research their customer's preferred channels
2/ Choose a product vertical and go deeper
e.g. Understand the landscape of productivity SaaS, its marketing strategies, and content frequency
๐
e.g. Identify the gap between Airbnb and Expedia, research their customer's preferred channels
2/ Choose a product vertical and go deeper
e.g. Understand the landscape of productivity SaaS, its marketing strategies, and content frequency
๐
The 7 tools to make become a marketing Sherlock Holmes ๐ง
@SimilarWeb - Website
@Mention - Social
@spyfu - Search
@BrowseAI - Detection
@BuzzSumo - Content
@mailcharts - Email
Facebook Ad Library - Paid Ads
#growth #marketing
@SimilarWeb - Website
@Mention - Social
@spyfu - Search
@BrowseAI - Detection
@BuzzSumo - Content
@mailcharts - Email
Facebook Ad Library - Paid Ads
#growth #marketing
โข โข โข
Missing some Tweet in this thread? You can try to
force a refresh
ใ
