Thread by @jspector

And now, a thread of advice about how to get more value out of social media in quick, one-sentence concepts...

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1. When you post an image, don’t use the caption to tell your audience what it is— use it to explain why it should matter to THEM.

2. There are three opportunities you have to attract engagement in every post: The image/video, the caption, and the comments.

3. Don’t “Like” posts you don’t actually like just to be nice because doing so will train the social platform algorithms to show you more posts you won’t like.

4. Growing your email list is way more valuable than growing your social following because an email list is algorithm-proof.

5. Social media itself isn’t a goal — it’s a tool you use to accomplish your actual goals.

6. Create elastic content: Break successful big pieces of content like blog posts and podcasts into multiple smaller pieces of content and expand small pieces of content like tweets that do well into bigger pieces of content.

7. Any time someone asks you a question, turn your answer into a social media post — they’re not the only one who had that question and your answer will provide value to your audience.

8. Create social posts that express things your audience wants to say, but can’t or won’t say themselves.

9. Most social media strategies fail because they chase attention instead of earning it by speaking to people’s needs, thoughts, fears, hopes, and experiences.

10. You have two audiences: People who know you and those who don’t.

11. Never follow someone on social media solely because they followed you, are related to you, work with you, or out of guilt.

12. You don’t have to be on every platform — do you really feel like any one platform doesn’t have enough people using it for you to build an audience and accomplish your goals?

13. True social media success is built not by being fake but by being more honest, authentic, vulnerable, and real than most people are willing to be.

14. Study the social media profiles of your audience to learn who they are, how they communicate, what they value, what they share, what they have in common, and how best to share things that will resonate with them.

15. When you follow someone new on social media, publish a post telling your followers that you did so - it will provide value to your audience and may get the attention of the person you followed who may then promote you as well.

16. Do the opposite of what celebrities do on social media: Use it to connect instead of promote, post about your audience more than yourself, reply as much as you post.

17. The best social media marketers and content creators are the ones who experiment the most.

18. Create content that will change the lives of the people who consume it.

19. Share posts that help people achieve a transformation they seek — to get from Point A to Point B.

20. Promise (and deliver) your audience a lot of value in a limited amount of time: You’re reading this in part because I’ve boiled the advice down to a collection of single sentences you know won’t take you long to get through.