NEW: Our report #ToTrackOrNotToTrack shows that privacy-friendly advertising is possible *without* bankrupting online publishers. But in order to promote the uptake of alternatives, EU policymakers must create a regulatory push.
➡️Read the report: en.panoptykon.org/privacy-friend…
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➡️Read the report: en.panoptykon.org/privacy-friend…
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The online advertising industry has become toxic – not only for users, whose privacy is notoriously violated, but also for publishers and advertisers. Only those who dictate the rules of the game – #adtech middlemen and large online platforms – benefit.
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Meanwhile, many users, publishers, and governments have conceded that this is unavoidable. That we either tolerate invasive digital ads, or else all of online publishing collapses. This is a false choice – there is a way to sustain online publishing *and* uphold privacy.
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We are stuck in a vicious circle. The lack of #GDPR enforcement, instead of helping publishers, further cements their dependence on the #adtech industry and throttles the development of privacy-friendly alternatives (which may actually be more profitable for publishers).
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In order to break the vicious circle, the EU should couple strong enforcement of the GDPR with a systemic regulatory response aimed at creating incentives to adopt privacy-friendly alternatives: contextual targeting and “shallow” targeting performed directly by publishers.
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This regulatory framework should include both a *prohibition* on cross-site tracking and targeting (which would empower publishers) in the #ePrivacy regulation, and a restriction of the online platforms’ power to gather and exploit data in the #DSA package.
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📌Read the full report for the overview and assessment of existing alternatives to surveillance advertising, and more detailed recommendations for EU policymakers: en.panoptykon.org/privacy-friend…
The report was prepared by our lawyer @ka_iwanska as part of her @mozilla Fellowship.
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The report was prepared by our lawyer @ka_iwanska as part of her @mozilla Fellowship.
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CC @riptari @johnnyryan @swodinsky @SamuelStolton @LauKaya @F_Kaltheuner @HKingaby @OpenRightsGroup @Grommoen @finnmyrstad @airavn @JoeWestby @a_oosthoek @edri @DNBSevilla @prabprab
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