It's a disgrace how our politicians treat our farmers.

In COVID, our farmers were on the frontlines, making sure we don't go hungry, at the risk of their lives. And today, we are unwilling to even hear them out - and are tear gassing them!

SHAME on us for not standing by them.
Why have we become a country that's scared of merely listening to/having a dialogue with our own citizens? Isn't that what leadership means? Isn't that the job of a government in a democracy that is supposed to be 'of, for, by' the people?

Why is our response ALWAYS aggression?
If the very bills meant to address or solve the problems of a group of citizens, are being opposed vociferously by those very citizens, then who is the bill for?

And if the government believes its bill is misunderstood, why is it opposed to peaceful talks with its stakeholders?
There's no good reason why the people who are literally responsible for food on our table should be treated so horrifically, by being subjected to water cannons, tear gas and barricades by the police.

In a country built on 'Jai Jawaan, Jai Kissan', there is ZERO excuse for this.
Unsurprisingly, ANY TIME the cause of any underprivileged/marginalised community comes up, from migrant labourers to farmers, our unfailingly pliable media gaslights them by implying they don't know what they are doing, while sitting in AC studios and spreading disinformation.
The media communication is clear: anyone without power or money cannot and should not be allowed to raise their voices, and if they do, they should instantly be labelled misguided and uneducated at the very least, and anti-national terrorists at what is now the new gold standard.
So it is now up to us - the citizens - to lend our voices to our farmers, and supporting their right to be heard, to have their issues being listened to and discussed, and to be allowed to live and work with dignity on their terms, instead of those set by rich private companies.
I urge everyone to read up on the 2020 Farmer Bills, understand their issues, share videos and pictures of the peaceful protests that the media refuses to do, and to stand in solidarity with our farmers, because we are a country built on the blood, sweat and toil of their labour.
Some links:

Why Are Farmers Protesting? by @scoopwhoopnews:

Farm Bill 2020 Explained by Amit Sengupta:

Or videos by @dhruv_rathee @Memeghnad @TheDeshBhakt:

PS. The Delhi Police today tried to get permission to turn 9 stadiums into jails for our *farmers*. The Delhi govt thankfully denied them by pointing out that they are not 'criminals'.

But in the eyes of our politicians, ANY CITIZEN with a voice and a conscience is a criminal.

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More from @tanejamainhoon

14 Oct
What we are seeing play out with the #Tanishq ad has long been coming. Since the British, many-a-government has tried 'divide and rule' for its votebank, but it is the genius of the current political machinery that creates news cycles to keep us busy hating each other.

2/ The previous governments did elaborate PR to appease minorities (while not actually caring about them), which pushed the majority towards a severe persecution complex. Our present government has seized the opportunity to capitalise on that by feeding into this irrational fear.
3/ It's the genius of our current political apparatus that keeps us outraging over smaller issues, while there is no one to hold the government accountable on ANYTHING.

Wait, did China say that it doesn't recognise the 'illegal Ladakh UT'? Not sure, but I'm livid about Tanishq.
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27 Sep
Congratulations to Adi sir and @yrf, a place I called home for 4 years, and that gave me the best opportunities, most creative freedom, and kindest working environment in my professional career.

I owe a lot to YRF and I made friends for life there. Hope it continues soaring :)
Congratulations to all the lovely people who make up & have made the many parts of the studio, who are the closest I've come to knowing what a 'work family' can feel like.. when everyone comes together for doing good work, but with utmost respect and love for each other. #YRF50
Don't know if there's any legacy studio in the world who had the kind of image that YRF has had, and that would have still allowed us to do what we did with Y-Films online. I am so very proud of Bang Baaja Baaraat, Ladies Room, Man's World, Pappu and Papa, and 6 Pack Band #YRF50.
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My list from July.. let's see how many turn out to be true. #emmys
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20 Sep
#Thread on the Vilification of Bollywood:

Of late, a pattern has emerged, where the Hindi film industry has relentlessly been under attack, accused of everything from 'nepotism' to being a 'drug mafia', with people holding Bollywood celebs more accountable than our politicians.
2/ Yes, the industry isn't perfect by any standards. It has a long way to go before it addresses the skeletons in its cupboards (and there are many). As does ANY other industry in India.

The difference is that Bollywood's many issues are a source of gossip for the larger public.
3/ And this gossip is the intoxicant that politicians and pliable news media have now recognised as most potent in keeping the public from questioning those in power.

We don't have data on migrant deaths, MSME closures, doctor deaths, but we know Rhea's entire Whatsapp history!
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Job opening at @weareyuvaa:
Research Associate with 2-4 years work ex, ideally at a reputed research firm.
Should've knowledge of qual/quant + analysis + creating research methodologies + conducting research.
Should've worked with youth.
Mail CVs to
Please RT :)
Job opening #2 at @weareyuvaa:
Editor with 3-5 years work ex, ideally at reputed digital firms.
Should have end-to-end knowledge of post production.
Should have worked across genres, on youth-led/focused YouTube + Instagram videos.
Mail CVs to
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Find our work on,

Pay in accordance with industry standards.
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13 Sep
#Thread on #TheOutrageTrap:

As the weekend has brought with it some calm, it may be the right time to talk about the relentless outrage that preceded it, this time led by, upon & because of Kangana Ranaut, that spilled from online to offline and captured much of the news cycle..
2/ It matters little what happened and why; what matters instead is the trap I see most of us, particularly people who identify as liberals and left-leaning, repeatedly fall into: the outrage trap.

We are both bait and prey for this trap, and both consumers and products of it.
3/ Typically set in place by media, politicians and provocateurs, it uses social media algorithms, echo chambers, our dire need for social validation plus FOMO and peer-pressure to its advantage, to get us to be angry about things that were designed for exactly that reaction.
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