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Iris 👑🇵🇭 Profile picture
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5 Dec, 10 tweets, 3 min read
⚡ A QUICK & EASY HACK TO LEVEL UP YOUR BRAND & GET SALES

Remember...

There is always another brand waiting for you to fail. Another brand that'll always want to do better.

Here's how to ensure you're dominating your competitors...

[THREAD + EXERCISE]

#30DaysOfThreads
📝 1 DAY CHEATSHEET

1⃣ Spend 1 hour looking at 1-3 of your competitors.

- Sites
- Logo & graphic assets
- Video/post formats
- Social content & schedule
- Engagement
- Quality of clamour (feedbacks, reviews, post comments)

2⃣ List pros & cons.

3⃣ Scan for deep flaws. Jot down
⏰ Time yourself for 10-15 mins per brand.

Don't think too much. Just auto write whatever you see.

4⃣ What are their offers/valuables that are:
- similar
- different
- congruent to you?

What improvements are they missing? Can you do 2-5x better?

(I.e. welcome gift vs. none)
5⃣ Come up with simple, practical, convenient & affordable solutions that you can implement within1-7 days.

6⃣ THE MAGIC 3: Publish at least 1-3 of these offer tiers.

My advice?

1 free lead magnet
1 tripwire
1 upsell

7⃣ Test & iterate. Interact with other brands' market. Spy
8⃣ Have your Magic 3 ready by the time your competitor's market are eyeballing you.

Luck = Opportunity + Timing

^ Capitalise this.
9⃣ Make sure you are reachable.

Speed = Cash

Set up auto-responders (AR) and/or quick templates for your:
— Pages (chatbots/native AR)
— SMS
— Emails/inbox
— Shop sites
— FAQs
— Refunds & Policy
— Shipping & Payments
— Google Business

...and many more. Tweak it for you!
🔟 Answer Q&As in your industry to establish authority quickly.

Humans love social proof & results so go get them via...

— Twitter
— Youtube (Own channel & your parallel brand's, under comments section!)
— Testimonials/Reviews
— Quora
— Reddit
— Facebook Groups & Pages
The most important thing in business is the speed of execution, but also the quality.

Whenever you hit a bump, just course-correct always!

No brand never failed.
So just start! 😊

Take micro steps > macro project
so you don't stress.

🚨 ALL OF THIS?
THEY CAN BE DONE IN 1 DAY!
If you loved this, you've learned & want more, pay back w/ a ❤️like &🔃 retweet. You never know in your circle who needs this badly.

Follow me for more cool human & marketing stuff! 🎃✨
How the fuck did I skip TikTok, Pinterest & Instagram on the Step 10 platforms. Lmaoooo.

Anyway! 1 day cleanup like this puts you a day ahead of the game.

*chef's kiss* 😘😘😘🌹

Lemme know what you think & show me what you've done!

• • •

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More from @iriszio

Iris 👑🇵🇭 Profile picture
8 Nov
⚡️Most brands build their business based off of products, target market, or whatever they think "should be".

These are fluctuating external factors.
aka "Extrinsic Values"

Build your brands based on human nature.
aka "Intrisic Values" (non-negotiables)

Switch & watch it grow.
#30DaysOfThreads

📝Marketing Strategy:

1. Pick any human problem. Ideally, one you can relate to.

If you can relate to it, you can implement faster.
Because you know it like the back of your hand & you've experienced it.

If not, do a thorough market research for 1-3 hours.
2. Check how pressing it is. Is it a need or want? If it's a want... boil down until it's a need. Ask the 7 Levels of Deep Why tweaked for marketing: "Why do they want it solved?

Eventually you will funnel down to a need.
Read 10 tweets
Iris 👑🇵🇭 Profile picture
8 Dec 19
⚡ 9 Reasons Why You Need To Polish Your Brand NOW

If your business isn't in tip-top shape, you're actively choosing to get left behind!

I'm not just talking skin-deep branding but an everlasting legacy & momentum for your business.

Let's fix that!

[THREAD]

#30DaysofThreads ImageImageImage
📌 1. First impression is EVERYTHING.

Over 18 years, the average human attention span nowadays has reduced from 12 secs (2000) to now 5-8 secs (2013+).

That's the window you have.

If you're not eyecandy or visually captivating... You're toast.

Source: adlibweb.com/21-hours-of-re…
This is due to the continuous rise of available information & material online.

"For example, a 2013 Twitter global trend would last for an average of 17.5 hours, contrasted with a 2016 Twitter trend, which would last for only 11.9 hours."

Source: theguardian.com/society/2019/a…
Read 16 tweets
Iris 👑🇵🇭 Profile picture
21 Nov 19
⚡ MAKING AN EBOOK, PDF OR ANY PRINTED CONTENT?

Here's my shortcut:

Do yourself a favour and create a literature draft first. Here's my step-by-step process as a creative.

Tips, tricks + tools 👇🏼

[THREAD]
#30DaysofThreads
1. Before you create or design, write the literature draft first.

Believe me, it's tempting to create straight away but you will save so much time if you make the draft first!

🚫 DO NOT EDIT WITHIN THE DOCUMENT. You might lose data when it hangs up or it's power out.
2. By making the draft first, you are streamlining your process:

• You don't have to go back & forth checking facts, spelling, grammar.
• You concentrate or "theme" your time — lessens distractions!
• Your brain is laser focused which builds momentum
• Momentum = speed
Read 11 tweets
Iris 👑🇵🇭 Profile picture
30 Oct 19
To have the best shot of creating your ideal life, you gotta reverse engineer it.

Here's the STEP-BY-STEP how to do it:

[THREAD + BLUEPRINT]
⬇️ FREE PDF
When you're 75....

▪ What will matter to you most?
▪ What will you absolutely stand for/detest?
▪ What won't be acceptable?
▪ What regrets do you not want to have?
▪ What are the top 3 values you want to be remembered for?
▪ What do you want your legacy to be?
Q: But how do I get there?
A: The right question my friend is, "how do I get there ONE STEP CLOSER". Think "incremental" (layovers) rather than "long haul".
Read 17 tweets
Iris 👑🇵🇭 Profile picture
12 Oct 18
Hey hey thanks for the follow! 😇

I got my baby @TavolozzaPH rolling in 2011 on pre-order, making 4-5 PHP figures in college. No FB ads, no Shopify, just sweat, internet tuts, an overdose of playing The Sims, MythWar, GTA + pure hard code & hard work.

How I did it? 👇[THREAD]
Didn't know shit in business nor marketing. I don't even know what career I would have had but I had "alright" skills growing up:

I know how to:
1. Draw so I got a good eye for design
2. People-watch
3. Write (loved writing short stories, even pirated a Harry Potter spin-off!)
And another very crucial thing: I AM SO IN LOVE WITH LEARNING. If I liked something I'd learn it.

Liked to make good posters? Learned graphic design.
Liked a website? Learned how to code.
Liked Sims furniture? Learned how to custom made one.

Key was: I'd ALWAYS find a way.
Read 22 tweets

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