⚡ 9 Reasons Why You Need To Polish Your Brand NOW
If your business isn't in tip-top shape, you're actively choosing to get left behind!
I'm not just talking skin-deep branding but an everlasting legacy & momentum for your business.
Let's fix that!
[THREAD]
#30DaysofThreads
If your business isn't in tip-top shape, you're actively choosing to get left behind!
I'm not just talking skin-deep branding but an everlasting legacy & momentum for your business.
Let's fix that!
[THREAD]
#30DaysofThreads
📌 1. First impression is EVERYTHING.
Over 18 years, the average human attention span nowadays has reduced from 12 secs (2000) to now 5-8 secs (2013+).
That's the window you have.
If you're not eyecandy or visually captivating... You're toast.
Source: adlibweb.com/21-hours-of-re…
Over 18 years, the average human attention span nowadays has reduced from 12 secs (2000) to now 5-8 secs (2013+).
That's the window you have.
If you're not eyecandy or visually captivating... You're toast.
Source: adlibweb.com/21-hours-of-re…
This is due to the continuous rise of available information & material online.
"For example, a 2013 Twitter global trend would last for an average of 17.5 hours, contrasted with a 2016 Twitter trend, which would last for only 11.9 hours."
Source: theguardian.com/society/2019/a…
"For example, a 2013 Twitter global trend would last for an average of 17.5 hours, contrasted with a 2016 Twitter trend, which would last for only 11.9 hours."
Source: theguardian.com/society/2019/a…
📌 2. Regular content does not work anymore. You gotta be outstanding.
Humans are smart. Don't treat them stupid by giving them
❌ square quotes
❌ & random bulk links
loaded into your favourite social media scheduler & call it a day
No, they want — nay, CRAVE — interactivity
Humans are smart. Don't treat them stupid by giving them
❌ square quotes
❌ & random bulk links
loaded into your favourite social media scheduler & call it a day
No, they want — nay, CRAVE — interactivity
📌 3. Your customer service is a HUGE & DIRECT reflection of how much you care
Checklist:
◾Do you answer every comment from your audience/customers?
◾Is your FB/Twitter & sales ticket platform open for communication?
◾Are your messaging systems pro-active (greets em?)
Checklist:
◾Do you answer every comment from your audience/customers?
◾Is your FB/Twitter & sales ticket platform open for communication?
◾Are your messaging systems pro-active (greets em?)
📌 4. Your brand's influence on other brands & communities are indication of authority & power.
Checklist:
◾When people talk about you... What brand comes as ally/opponent?
◾Who do you collaborate with?
◾What brands/communities bring you referral?
◾Are you being compared to?
Checklist:
◾When people talk about you... What brand comes as ally/opponent?
◾Who do you collaborate with?
◾What brands/communities bring you referral?
◾Are you being compared to?
If your answer to those are "none", it's time for you to polish your brand.
If no one is:
» talking about you
» sharing your content
» caring about your posts
Then it may mean you bring little to no value to your audience & customer base.
It's time to rebrand!
If no one is:
» talking about you
» sharing your content
» caring about your posts
Then it may mean you bring little to no value to your audience & customer base.
It's time to rebrand!
📌 5. Ad costs are getting higher and the platforms are becoming competitive.
You will save a fuckton of money if people naturally flock to your brand.
Though, this doesn't mean don't pour money on ads, but if your brand is helluva lot good...
Boy you're the talk of town. 🔥
You will save a fuckton of money if people naturally flock to your brand.
Though, this doesn't mean don't pour money on ads, but if your brand is helluva lot good...
Boy you're the talk of town. 🔥
📌 6. Valuable content = Evergreen
Evergreen posts are what I refer to as "unicorn posts"
But what's the difference between that & viral posts?
♻ Evergreen:
— Gets shared in perpetuity
— Tactical & value packed
— May go viral but not always
— Hidden gems
— Too good to be true
Evergreen posts are what I refer to as "unicorn posts"
But what's the difference between that & viral posts?
♻ Evergreen:
— Gets shared in perpetuity
— Tactical & value packed
— May go viral but not always
— Hidden gems
— Too good to be true
🔥 Viral posts:
— Gets feverishly shared
— High engagement
— May not always bring tactical value
— Usually in themes of strong emotions: shock, humor & anger
— Gets feverishly shared
— High engagement
— May not always bring tactical value
— Usually in themes of strong emotions: shock, humor & anger
📌 7. Your competitors are either WAY AHEAD or WAY BEHIND.
And you shouldn't stay in the middle. Middle is safe. Too safe is boring. Boring means "next!".
If they're way ahead, you gotta catch up, try & steal their market share.
If they're way behind, go all-in & do the same!
And you shouldn't stay in the middle. Middle is safe. Too safe is boring. Boring means "next!".
If they're way ahead, you gotta catch up, try & steal their market share.
If they're way behind, go all-in & do the same!
Here's what your competitor brands miss — no matter their size!
Big brands:
– doesn't answer all inquiries, comments
– misses emotion most of the time, so much discord & monotony
— too systematic
Small to medium brands:
— don't post enough content
— crappy branding
Swoop in!
Big brands:
– doesn't answer all inquiries, comments
– misses emotion most of the time, so much discord & monotony
— too systematic
Small to medium brands:
— don't post enough content
— crappy branding
Swoop in!
📌 8. Most people are still lazy even with so much free information & value out there.
If you provide people with the ff. thematic content they'll worship your brand:
— step by step
— tactical
— actionable w/in 24 hours
— case study / analysis
Keyword: GET THEM RESULTS
If you provide people with the ff. thematic content they'll worship your brand:
— step by step
— tactical
— actionable w/in 24 hours
— case study / analysis
Keyword: GET THEM RESULTS
📌 9. The lines between art and life are being blurred.
Experiential marketing is where it's at. People treat their lives as if it's a movie, with highlight reels.
If you give your audience something to:
◾ Believe in
◾ Feel
◾ Stand for/against
◾ Lean onto
You've got them.
Experiential marketing is where it's at. People treat their lives as if it's a movie, with highlight reels.
If you give your audience something to:
◾ Believe in
◾ Feel
◾ Stand for/against
◾ Lean onto
You've got them.
💰✋🏻 Want to learn how to do this for your brand? Get ready & upgrade for next year! 🔥💰
Join my FREE 5-Day Challenge. This is an online bootcamp to redefine & clarify your business — from biz plan, target market & more!
Get your tickets here: bit.ly/5daypolish
Join my FREE 5-Day Challenge. This is an online bootcamp to redefine & clarify your business — from biz plan, target market & more!
Get your tickets here: bit.ly/5daypolish
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High five? 🖐🏼
Like ❤ & share 🔄 it. Stop hoarding good info (act of fear & scarcity). Let's uplift & help each other grow! (act of love & abundance)
Also, sharing pays my vigor to do more. 😊 I love helping you cause I know what it's like to struggle.
High five? 🖐🏼
