I increased the conversion rate of a 6 fig ecom Brand by 22% just by making a few changes on their product page.
+22% in CR meant an extra +24,000$ in revenue for them every month (without any additional ad spend)
Here is what I did
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First of all, you have to understand that spending more on ads is not the only way to make more money as an Ecom brand.
By optimizing well your CR and AOV you can literally x3 your revenue (depending on where you are right now) with the same traffic that you're getting now.
The most effective way to increase the CR is by improving the product pages.
That's the first thing you should do if you want to optimize your revenue
That's what I did for my client's main product page.
Here was the old product page structure (which was not bad actually):
Good copy and a benefits list is a great thing to have on a product page but it's not enough.
A review is also not enough for social proof.
Here is the product page structure I used to increase the CR by 22%:
More than 50% of people will leave the page without scrolling (in less than 5sec)
That's why the Above the fold is the most important section
It should include:
>A Great Headline
>A short benefit list
>A Clear CTA + Guarantees/FS
>A short testimonial
Like that:
Here is an example of great Above the Fold (Skinnyfit)
-Headline with a big idea "Super Youth'
-Very visible benefit list
-Clear and visible CTA
-Social proof (start+social medias icons)
-Money-back guarantee + secured payment
-Visible Discount
Of course, there are a lot of other ways to improve the CR
but I wanted to show you the impact (in term of revenue) that can have a few changes on a product page
3 days of work, + extra 24000$ generated every month for this brand.
If you're an Ecommerce brand making +30k$/month and you're interested in getting the same results or more(+30/60% in rev)
>Well know for having a crazy conversion rate (around 10%)
>Made billions of tests to get the best CR
>+50m$ in Rev per year
>Fitness/health Supplements Brand
Here are 10 techniques Organifi uses to get crazy CR% and AOV
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1. Ultra Optimized "Above the fold" section
The goal is to grab attention and make people scroll
How they do it:
>Problem solved(benefits list + testimonial)
>Discount(in red)
>Social proof (mini testimonial
>Obvious CTA (Enormous + color contrast)
>Money back guarantee
2. AIDA Product page structure
They respect the AIDA principle and focus on showing as much social proof as possible
Let's analyze a product page that converts like Crazy
Overview:
-benefit-oriented product name
-Amazing "Above the fold" section
-Benefits details + illustrations
-How to use section with 3 easy steps
-UCG photos (with faces) with testimonials
-Us vs Them
👇Thread
1. Above the fold (the most important part of the page)
You can find all the most valuable information :
- The attention-grabbing product name "super youth"
-Benefits list + color contrast
-Great CTA in green
-secure badge+guarantee
-Social proof with reviews
-small description
2. List of benefits
Just under the fold, you find the benefits of the product.
-Great illustrations with relevant design & colors
-Goal-oriented benefit names with good contrast
How Nuggs went from 0$ to m$ in just a year selling vegan nuggets with an INSANE branding & Marketing strategy.
Let's study their Brand, marketing strategy, Website/CRO, and their ad creatives.
👇Mega Thread👇
Some facts about Nuggs:
- The brand was created just a year ago and already has a great success.
- Their marketing strategy and branding are incredible.
- CEO is a 20 years guy who sold a company at 18.
- The product is far from being perfect
- 100% DTC & going on stores soon.
1. What is Nuggs ?
Nuggs is a DTC brand that sells vegan nuggets.
Their nuggets are gluten-free unlike of their competitors , and contain more proteins and fewer calories than regular nuggets.
ps: I don't care about their nuggets, I am just interested in the business side.
[Ads Examples] Nomatic make great creatives that convert like crazy
Let's analyze their ads
1. Functionalities/product centered ad angle
✅Strong message 1st sec "The most functional backpack"
✅Eye-cathing effects /dynamic text
✅Great Music & effect
👇Other examples bellow
2. Competitors alternative/problem-centered ad angle
✅Eye-catching 1st seconds + Adress problem from competitors
✅Introduce a solution to the problem + he wakes up + epic music + voice sounds more confident
✅Strong claim "The most functional bag ever" "you're gonna love it"
3. Social proof/UCG/fonctionnalities ad angle
✅eye-catching text & message at 1st seconds "BUILD LIKE A TANK"
✅short UGC videos with keywords: "very solid "super-durable" "I can carry so many things"
✅focuses on people and emotions