Thread by @thframingeffect

I increased the conversion rate of a 6 fig ecom Brand by 22% just by making a few changes on their product page.

+22% in CR meant an extra +24,000$ in revenue for them every month (without any additional ad spend)

Here is what I did

/ / THREAD //

First of all, you have to understand that spending more on ads is not the only way to make more money as an Ecom brand.

By optimizing well your CR and AOV you can literally x3 your revenue (depending on where you are right now) with the same traffic that you're getting now.

The most effective way to increase the CR is by improving the product pages.

That's the first thing you should do if you want to optimize your revenue

That's what I did for my client's main product page.

Here was the old product page structure (which was not bad actually):

Good copy and a benefits list is a great thing to have on a product page but it's not enough.

A review is also not enough for social proof.

Here is the product page structure I used to increase the CR by 22%:

I built the page on Shogun btw

Here is an example of a great product page that converts well:
mantasleep.com/products/manta…

More than 50% of people will leave the page without scrolling (in less than 5sec)

That's why the Above the fold is the most important section

It should include:
>A Great Headline
>A short benefit list
>A Clear CTA + Guarantees/FS
>A short testimonial

Like that:

Here is an example of great Above the Fold (Skinnyfit)

-Headline with a big idea "Super Youth'
-Very visible benefit list
-Clear and visible CTA
-Social proof (start+social medias icons)
-Money-back guarantee + secured payment
-Visible Discount

Of course, there are a lot of other ways to improve the CR

but I wanted to show you the impact (in term of revenue) that can have a few changes on a product page

3 days of work, + extra 24000$ generated every month for this brand.

If you're an Ecommerce brand making +30k$/month and you're interested in getting the same results or more(+30/60% in rev)

Send me a dm
twitter.com/messages/compo…