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After completing a comprehensive analysis of four years of tweets from 44 of the top 50 schools of nursing, I have some advice for schools of nursing:
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After completing a comprehensive analysis of four years of tweets from 44 of the top 50 schools of nursing, I have some advice for schools of nursing:
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Use hashtags that other people are using, too.
~90% of the hashtags used by 44 schools of nursing between 9/2018 and 12/2020 were used ten or fewer times across 57,306 tweets.
Around ~50% were used only ONCE.
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~90% of the hashtags used by 44 schools of nursing between 9/2018 and 12/2020 were used ten or fewer times across 57,306 tweets.
Around ~50% were used only ONCE.
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The vast majority of hashtags used by top-ranked schools of nursing are about..... {drumroll, please}.......
nursing and schools of nursing.
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nursing and schools of nursing.
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Twitter is a great way to engage journalists but in order to do that effectively, schools of nursing need to use hashtags that journalists might actually be searching for.
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Use hashtags that connect to current events and showcase the expertise of your faculty, students, and staff.
If you simply *must* use #nurse, for goodness sake please use another hashtag along with it.
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If you simply *must* use #nurse, for goodness sake please use another hashtag along with it.
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Sadly, I was unable to detect any change in the way schools of nursing use Twitter since the release of the "Woodhull Revisted" study.
I looked at 2 years of data pre-"Woodhull Revisited" and 2 years of data post....
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I looked at 2 years of data pre-"Woodhull Revisited" and 2 years of data post....
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If you don't know which hashtags are popular in healthcare, check out symplur.com/healthcare-hasโฆ
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Hashtags can -- and should -- act like a megaphone to attract attention. Schools of nursing are using Twitter like it's two tin cans connected by some string.
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If your school of nursing is using Twitter to talk about - and to - nurses, your school is missing out. More importantly, your COMMUNITY is missing out.
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Of the 71 hashtags that appeared 100 or more times in the dataset:
None were about racism.
None were about social justice.
None were about health equity.
None were about health disparities.
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None were about racism.
None were about social justice.
None were about health equity.
None were about health disparities.
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Looking forward to sharing the article once it's published. In the meantime, let's start using hashtags more strategically. :)
/end thread
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