Thread by @CarlosDiaz

I realized that I was spending quite a bit of time (~12h/episode) on my #podcast and I wanted to explore and share the different steps I go through from the idea to the promotion of each episode. Each step detailed in this thread:

**STEP 1: Episode Topic Discovery - ??h**
Objective: Finding the next Silicon Carne episode topic
Stakeholders: Me alone
Tools: The Web
Outcome: Next episode title draft

**STEP 2: Episode Topic Validation - 1h**
Objective: Checking interest in this topic
Stakeholders: Personal network + Silicon Carne Guests Community
Tools: Whatsapp Silicon Carne Amigos
Outcome: Validate interest and start identifying potential guests

**STEP 3: Topic Research - 2-3h**
Objective: Collecting a maximum of information about the topic
Stakeholders: Me alone
Tools: Online (search Past year Results)
Outcome: Personal knowledge on the subject

**STEP 4: Social Inputs - 1h**
Objective: Extending and prototyping topic research through a Twitter thread
Stakeholders: Me alone
Tools: Twitter
Outcome: External inputs on each element of the research and new sources

**STEP 5: Guest Recruitment - 1h**
Objective: Finding guests for the next episode
Stakeholders: Personal network + Silicon Carne Guests Community
Tools: Linkedin + Twitter + Whatsapp Silicon Carne Amigos
Outcome: 3 guests (minimum 1 female) and one new guest if possible

**STEP 6: Episode Pre-Production - 1-2h**
Objective: Preparing guests for the episode
Stakeholders: Me + Guests
Tools: Whatsapp dedicated group
Outcome: Host and Guests knowledge base and find a date for the recording

**STEP 7: Episode Recording - 1-2h**
Objective: Record episode audio
Stakeholders: Me + Guests
Tools: #Zencastr
Outcome: Multitrack recording

**STEP 8: Post-Production - 2-3h**
Objective: Editing audio files and adding music and audio effects
Stakeholders: Me alone
Tools: Garageband
Outcome: Audio Master

**STEP 9: Sound mixing - 1h**
Objective: Improving audio master
Stakeholders: Sound Engineer (Shaun Chapman)
Tools: Logicpro X
Outcome: Final episode audio (.wav)

**STEP 10: Publishing - 0.5h**
Objective: Making the episode available on different podcasting platforms
Stakeholders: Me alone
Tools: #Spreaker
Outcome: Episode available on Apple Podcast, Google Podcast, Spotify, Frenchweb, Deezer...

**STEP 11: Promotion - 1-2h**
Objective: Promoting the new episode
Stakeholders: Me alone
Tools: Vid.io for video clips
Outcome: General announcement + 4 episode excerpts published every day on Facebook, Twitter, Linkedin, Silicon Carne Amigos...

**STEP 12: Community Engagement - 1h**
Objective: Allowing the audience to participate in the conversation
Stakeholders: Me + Listeners
Tools: Uncut.fm
Outcome: Live conversation about the last episode with the Silicon Carne community

**STEP 13: Measure results - 0.5h**
Objective: Understanding episode results
Stakeholders: Me alone
Tools: Spreaker, Facebook, Twitter, Uncut
Outcome: Number of listenings, likes, retweets, live participants...

Summary:
- Pre-Production: 6-8h
- Production: 1-2h
- Post-Production: 3-4h
- Distribution & Promotion: 3-5h