7 Psychological Triggers you can use to motivate, influence and persuade people to do what you want

⚠ Warning: These triggers are HARD-CODED into our brains and can be used for good or for harm. Please use them responsibly 🙏

*Thread*
1. Consistency

Once a commitment is made, the tendency is to be consistent with that first commitment.

The size of the commitment can be as small as getting people to raise their hands and say "yes"

Or it could be accepting an invitation to take the car out for a test drive.
2. Objection raising

If you can address your target's objection before he brings it up, you come across as honest rather than deceptive.

This is why great sales letters often say "I know what you're thinking..." or something similar.

Most people f^ck this up by sweeping...
the objection under the carpet and hoping the target forgets.

But the longer you wait, the more skepticism you build in your target's mind.

Bring up the objections early and address them and you will earn the target's TRUST.
3. Involvement and ownership
The best way to get someone to buy something is to make them feel like they own it.

Can't get people to join your community? Offer a free trial.

Can't persuade your wife to go to Costa Rica for a vacation? Take her on a mental journey to the beach.
4. Integrity

Your target must like and trust you and the best way to do this is to walk your talk.

Ex. I used to go to a laundromat that was out of my way because one time I got there 1 hour after they closed and the owner drove all the way back just to give me my laundry.
5. Tell stories

Our brains are WIRED for stories because humans have been telling and listening stories since the dawn of time.

A good story is 1000% more persuasive then an excel spreadsheet.

Ex. Read 👇 story that made the WSJ $2 BILLION dollars

swiped.co/file/wallstree…
6. Desire to belong

As social creates, we have a deep desire to belong to a group.

Democrats v Republicans
Barcelona v Real Madrid
iPhone v Android
Mask v no-masks
Religious v atheist
Nerds v Jocks

You these tribes form EVERYWHERE in society.
7. Specificity

The more specific your claim, the more believable it is.

This is why "crooked numbers" are more persuasive than round numbers.

Why does $19.99 seem more appealing than $20 even though its only 1 cent difference?

I dunno but it is.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with War on Weakness

War on Weakness Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @waronweakness

7 Jan
5 Books that saved my life:

Outwitting the Devil - Napoleon Hill
Psychocybernetics - Maxwell Maltz
Million dollar Fastlane - MJ Demarco
How to stop worrying and start living - Dale Carnegie
How to fail at almost everything and still win big - @ScottAdamsSays
My detailed notes to all of these books (and much more) are in the Vault

I want to help 9 people read more in 2021.

Up for the challenge?

First 9 people to click 👇 and use code "2021" get 25% off your lifetime access to the vault

gum.co/wow-book-club
8 left...
Read 4 tweets
21 Dec 20
How to turn $99 into a six figure writing business (even if you have no portfolio, no clients and no experience)

This advice worth *at least* $2000

Don't just "add to bookmarks" and forget about it.

Take notes and take action.

*Thread*
Quick PSA. If you get value from this thread, please share it with your fellow Twitterers by RT the first tweet ☝ of this thread.

Now that's out of the way

Let's turn you into a professional writer!
1. Find businesses that need regular content

You'd be shocked at how many good businesses exist that need good content.

A good start is to find subscription based businesses since they always need regular content.
Read 16 tweets
12 Dec 20
7 fiction books every man must read

//THREAD//
1. Blood Meridian

War and violence are a natural part of men which is why we are so drawn to it.

This book will teach you about the dark reality of human nature.

It is extremely violent, it is raw, it is bloody but in a weird way it is beautiful.
2. Gates of Fire
A fictional account of the battle of Thermopylae, where 300 Spartan warriors were tasked with defending against a Persian army of millions.

This book will teach you about loyalty and honour; two important traits that are rarely found in modern men.
Read 8 tweets
11 Dec 20
5 Reasons why EVERYONE should write

🚨Warning: This thread is for people with a long term winning mentality. If you don't like being challenged, don't read this thread.

//Thread//
Quick PSA: If you enjoy this thread please share the love by retweeting the first tweet ☝ and like each tweet as you thread through the thread.

Thank you 🙏

Let's begin
1. Writing is the hardest mental exercise you can perform

Writing is hard.

Don't believe me?

Spend 1 hour writing every day for 30 days.

Sound simple? Most people will give up.

Writing daily will make you mentally tougher because it's hard AF to do.
Read 8 tweets
24 Nov 20
🎉 I reached 19,000 followers last week.

As a way of saying thanks, here are 19 UNUSUAL TIPS TO HELP YOU BECOME A BETTER WRITER.

🚨Warning: There no shortcuts here but if you're willing to put in the work, these tips will improve your writing.

[THREAD]
1) Be a student of human nature

You are writing to a human audience.

Therefore if you want your reading to resonate, you need to understand who you're writing for.

Every good writer I know is a keen observer of human nature for this reason.
2) Drink more water

If you're dehydrated, your brain won't flow.

Most of the "brain fog" and "writer's block" you feel is very likely because you are dehydrated.

Always keep a big bottle of water with you.
Read 21 tweets
30 Oct 20
99.99% motivational books belong in the trash can.

There's only one you need to read and that's

The Education of a Body Builder by Arnold Schwarzenegger

Here are the most impactful quotes from it.

[THREAD]
Before long, people began looking at me as a special person.

Partly this was the result of my own changing attitude about myself.
I know that if you can change your diet and exercise program to give yourself a different body, you can apply the same principles to anything else (1/2)
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!