7 Psychological Triggers you can use to motivate, influence and persuade people to do what you want
⚠ Warning: These triggers are HARD-CODED into our brains and can be used for good or for harm. Please use them responsibly 🙏
*Thread*
⚠ Warning: These triggers are HARD-CODED into our brains and can be used for good or for harm. Please use them responsibly 🙏
*Thread*
1. Consistency
Once a commitment is made, the tendency is to be consistent with that first commitment.
The size of the commitment can be as small as getting people to raise their hands and say "yes"
Or it could be accepting an invitation to take the car out for a test drive.
Once a commitment is made, the tendency is to be consistent with that first commitment.
The size of the commitment can be as small as getting people to raise their hands and say "yes"
Or it could be accepting an invitation to take the car out for a test drive.
2. Objection raising
If you can address your target's objection before he brings it up, you come across as honest rather than deceptive.
This is why great sales letters often say "I know what you're thinking..." or something similar.
Most people f^ck this up by sweeping...
If you can address your target's objection before he brings it up, you come across as honest rather than deceptive.
This is why great sales letters often say "I know what you're thinking..." or something similar.
Most people f^ck this up by sweeping...
the objection under the carpet and hoping the target forgets.
But the longer you wait, the more skepticism you build in your target's mind.
Bring up the objections early and address them and you will earn the target's TRUST.
But the longer you wait, the more skepticism you build in your target's mind.
Bring up the objections early and address them and you will earn the target's TRUST.
3. Involvement and ownership
The best way to get someone to buy something is to make them feel like they own it.
Can't get people to join your community? Offer a free trial.
Can't persuade your wife to go to Costa Rica for a vacation? Take her on a mental journey to the beach.
The best way to get someone to buy something is to make them feel like they own it.
Can't get people to join your community? Offer a free trial.
Can't persuade your wife to go to Costa Rica for a vacation? Take her on a mental journey to the beach.
4. Integrity
Your target must like and trust you and the best way to do this is to walk your talk.
Ex. I used to go to a laundromat that was out of my way because one time I got there 1 hour after they closed and the owner drove all the way back just to give me my laundry.
Your target must like and trust you and the best way to do this is to walk your talk.
Ex. I used to go to a laundromat that was out of my way because one time I got there 1 hour after they closed and the owner drove all the way back just to give me my laundry.
5. Tell stories
Our brains are WIRED for stories because humans have been telling and listening stories since the dawn of time.
A good story is 1000% more persuasive then an excel spreadsheet.
Ex. Read 👇 story that made the WSJ $2 BILLION dollars
swiped.co/file/wallstree…
Our brains are WIRED for stories because humans have been telling and listening stories since the dawn of time.
A good story is 1000% more persuasive then an excel spreadsheet.
Ex. Read 👇 story that made the WSJ $2 BILLION dollars
swiped.co/file/wallstree…
6. Desire to belong
As social creates, we have a deep desire to belong to a group.
Democrats v Republicans
Barcelona v Real Madrid
iPhone v Android
Mask v no-masks
Religious v atheist
Nerds v Jocks
You these tribes form EVERYWHERE in society.
As social creates, we have a deep desire to belong to a group.
Democrats v Republicans
Barcelona v Real Madrid
iPhone v Android
Mask v no-masks
Religious v atheist
Nerds v Jocks
You these tribes form EVERYWHERE in society.
7. Specificity
The more specific your claim, the more believable it is.
This is why "crooked numbers" are more persuasive than round numbers.
Why does $19.99 seem more appealing than $20 even though its only 1 cent difference?
I dunno but it is.
The more specific your claim, the more believable it is.
This is why "crooked numbers" are more persuasive than round numbers.
Why does $19.99 seem more appealing than $20 even though its only 1 cent difference?
I dunno but it is.
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