7 ways you can improve your Average Order Value (with visual examples)
Could literally x2 your revenue
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Could literally x2 your revenue
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1. Add upsells on your cart page.
Upsells MUST have a link with the product you're selling :
phone -> phone charger
shoe -> socks
coffee -> mug
Offering a discount at the same time can work even better.
Upsells MUST have a link with the product you're selling :
phone -> phone charger
shoe -> socks
coffee -> mug
Offering a discount at the same time can work even better.
2. Cart carrots
offers a reward when visitors reach a certain amount spent:
>Free shipping
>Small gift
>Credit
+ Use a progress bar if you can, it will have a much stronger impact on people's minds (because it's visual).
offers a reward when visitors reach a certain amount spent:
>Free shipping
>Small gift
>Credit
+ Use a progress bar if you can, it will have a much stronger impact on people's minds (because it's visual).
3. Bundle offers/packages over a single product offers
it will increase the perceived value of your products.
A package offer seems more valuable.
You can create a unique offer and differentiate yourself from competitors (make it unique)
Bundle offer = Bigger margin
it will increase the perceived value of your products.
A package offer seems more valuable.
You can create a unique offer and differentiate yourself from competitors (make it unique)
Bundle offer = Bigger margin
4. Offer discount/gift for a bigger volume of items in cart
Give your customer a discount when they buy more than one product.
Add percentages, money saved, colors with contrast.
Spending more has to be obvious.
Give your customer a discount when they buy more than one product.
Add percentages, money saved, colors with contrast.
Spending more has to be obvious.
5. Personalized Product/package
People put a lot more value in things that are "made for them" than generic products.
Personalized = higher perceived value
Allow your visitor to build their own "personalized package". Quiz based recommendations are great too.
People put a lot more value in things that are "made for them" than generic products.
Personalized = higher perceived value
Allow your visitor to build their own "personalized package". Quiz based recommendations are great too.
6. Product recommendations/Upsell on product pages.
Same as for Cart upsells, they have to be linked with the product (in one click)
Some examples :
Jacke -> Clothes that fit with it
Pan -> cooking accessories
Tablet -> safety glass, pen
Offer a discount if you can
Same as for Cart upsells, they have to be linked with the product (in one click)
Some examples :
Jacke -> Clothes that fit with it
Pan -> cooking accessories
Tablet -> safety glass, pen
Offer a discount if you can
7. Anchoring effect to increase perceived value.
The anchoring effect can literally x2/3 the value of your products if used correctly.
Google it to learn more
Cognitive Biases are fascinating
The anchoring effect can literally x2/3 the value of your products if used correctly.
Google it to learn more
Cognitive Biases are fascinating
If you're interested in getting your Ecom store much more profitable (CVR/AOV/LTV) and reduce your acquisition costs
Dm me
Dm me
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