7 ways you can improve your Average Order Value (with visual examples)

Could literally x2 your revenue

// THREAD //
1. Add upsells on your cart page.

Upsells MUST have a link with the product you're selling :

phone -> phone charger
shoe -> socks
coffee -> mug

Offering a discount at the same time can work even better.
2. Cart carrots

offers a reward when visitors reach a certain amount spent:

>Free shipping
>Small gift

+ Use a progress bar if you can, it will have a much stronger impact on people's minds (because it's visual).
3. Bundle offers/packages over a single product offers

it will increase the perceived value of your products.
A package offer seems more valuable.

You can create a unique offer and differentiate yourself from competitors (make it unique)

Bundle offer = Bigger margin
4. Offer discount/gift for a bigger volume of items in cart

Give your customer a discount when they buy more than one product.

Add percentages, money saved, colors with contrast.

Spending more has to be obvious.
5. Personalized Product/package

People put a lot more value in things that are "made for them" than generic products.

Personalized = higher perceived value

Allow your visitor to build their own "personalized package". Quiz based recommendations are great too.
6. Product recommendations/Upsell on product pages.

Same as for Cart upsells, they have to be linked with the product (in one click)

Some examples :
Jacke -> Clothes that fit with it
Pan -> cooking accessories
Tablet -> safety glass, pen

Offer a discount if you can
7. Anchoring effect to increase perceived value.

The anchoring effect can literally x2/3 the value of your products if used correctly.

Google it to learn more
Cognitive Biases are fascinating
If you're interested in getting your Ecom store much more profitable (CVR/AOV/LTV) and reduce your acquisition costs

Dm me

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More from @thframingeffect

16 Dec 20
I increased the conversion rate of a 6 fig ecom Brand by 22% just by making a few changes on their product page.

+22% in CR meant an extra +24,000$ in revenue for them every month (without any additional ad spend)

Here is what I did

/ / THREAD //
First of all, you have to understand that spending more on ads is not the only way to make more money as an Ecom brand.

By optimizing well your CR and AOV you can literally x3 your revenue (depending on where you are right now) with the same traffic that you're getting now.
The most effective way to increase the CR is by improving the product pages.

That's the first thing you should do if you want to optimize your revenue

That's what I did for my client's main product page.

Here was the old product page structure (which was not bad actually):
Read 9 tweets
10 Nov 20
🟠 Ritual - Case study: From 0 to 20m$ per year in 4 years selling vitamins.

This Ecom brand achieved this in a market know to be "saturated" dominated by Amazon.

If you are in Marketing & Ecommerce, read this thread.

This brand is really a golden gem

/ / Mega Thread / / Image
In this case study, we will take a deep dive into every aspect of their marketing strategy and analyze their success

>The Brand & Competitors
>Marketing & Social media Strategy
>Acquisition and traffic
>Facebook ads
>The website & Conversion rate/AOV Optimization

🟠What is Ritual?

Ritual is a DTC eCommerce brand selling multi-vitamins to women.

They only offer subscriptions (it starts at 30$ per month)
no single products.

They have offers for every type of woman (segmentation & personalization)

They recently launched an offer for men Image
Read 25 tweets
22 Oct 20
Organifi: CRO case study

Why Organifi?

>Well know for having a crazy conversion rate (around 10%)
>Made billions of tests to get the best CR
>+50m$ in Rev per year
>Fitness/health Supplements Brand

Here are 10 techniques Organifi uses to get crazy CR% and AOV
*/Thread/* Image
1. Ultra Optimized "Above the fold" section

The goal is to grab attention and make people scroll

How they do it:
>Problem solved(benefits list + testimonial)
>Discount(in red)
>Social proof (mini testimonial
>Obvious CTA (Enormous + color contrast)
>Money back guarantee Image
2. AIDA Product page structure

They respect the AIDA principle and focus on showing as much social proof as possible

See it by yourself:

Here is the product page structure: Image
Read 11 tweets
22 Sep 20
[Ecom CRO case study #2 - Dropbottle]

7 techniques Dropbottle uses to increase conversion rate & average order value :

If you're into ecom, take notes.

1. Clear call to action with buying intent

Instead of a simple "Add to cart" button, it's always better to have a clear call to action like "Buy it now" "Grab it now" "Get mine now".

It just converts more.

The CTA is the most visible element of the page. As it should be.
2. More items added to cart = Progressive discount

Most ecom stores only offer a discount for more items added to the cart.

It's good, but it could be much better.

Dropbottle offers discount "packs" with unique names & identities.

Much more powerful.
Read 9 tweets
2 Sep 20
Let's analyze a product page that converts like Crazy

-benefit-oriented product name
-Amazing "Above the fold" section
-Benefits details + illustrations
-How to use section with 3 easy steps
-UCG photos (with faces) with testimonials
-Us vs Them

👇Thread Image
1. Above the fold (the most important part of the page)

You can find all the most valuable information :

- The attention-grabbing product name "super youth"
-Benefits list + color contrast
-Great CTA in green
-secure badge+guarantee
-Social proof with reviews
-small description Image
2. List of benefits

Just under the fold, you find the benefits of the product.

-Great illustrations with relevant design & colors
-Goal-oriented benefit names with good contrast Image
Read 9 tweets
25 Jun 20
🔃Case Study Thread- Nuggs

How Nuggs went from 0$ to m$ in just a year selling vegan nuggets with an INSANE branding & Marketing strategy.

Let's study their Brand, marketing strategy, Website/CRO, and their ad creatives.

👇Mega Thread👇 Image
Some facts about Nuggs:

- The brand was created just a year ago and already has a great success.
- Their marketing strategy and branding are incredible.
- CEO is a 20 years guy who sold a company at 18.
- The product is far from being perfect
- 100% DTC & going on stores soon.
1. What is Nuggs ?

Nuggs is a DTC brand that sells vegan nuggets.

Their nuggets are gluten-free unlike of their competitors , and contain more proteins and fewer calories than regular nuggets.

ps: I don't care about their nuggets, I am just interested in the business side. Image
Read 26 tweets

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