1) Let's talk about the State of Chinese Cloud. It's a nascent but very interesting market. All our favourite players are there, Alibaba, Huawei, Tencent and JD. AWS is still lurking around the corner hoping to get in.

But who will come out on top?
2) Cloud and the general SaaS category (which PaaS and IaaS, we can debate about this later) in China is between $3.7bn - $6bn in 2019, which is still less than 6% of the total world SaaS market size.
3) The reason for the lack of adoption are numerous:
- SMBs don't want to pay for software (lack of cash for investment, also piracy means they think software = free)
- Enterprises do, but digitalisation is hard and requires a lot of hand-holding
- Cloud security concerns.
4) Some of these are China-specific issues but a fair amount I think is general development stage issues. I wrote more about it here if you're interested:
lillianli.substack.com/p/why-are-ther…
5) The cloud has been getting a large amount of interesting (esp in 2020) as seemingly all work moved and companies felt the growing need to digitialise.

But their reluctance is justified. Given the vast amount of users and fraudsters in China, vulnerabilities are numerous
6) Given the lack of transparency of where the data is stored and good cybersecurity training. Horror stories have proliferated about cloud usage. People who unloaded their customer data to on the cloud only to find the list being sold to telemarketers.
7) Trust is not high for small cloud vendors, so it's no surprise that only the big guys have made headways. As of 2020 Canalys estimate Aliyun to own 40% of the Chinese cloud market, followed by Huawei and Tencent.
8) Aliyun does a good job by 'leading by doing' and has put all of their own functionalities on the cloud. Their also jointly peddling SaaS solutions build on top of Aliyun such as Blockchain and NoSQL databases with Ant. DingTalk is on there as well.
lillianli.substack.com/p/ant-group-pa…
9) They've really gone for the AWS approach, all in for developers, no-code, serverless. Their sites are just documentation after documentation. Though there is still a lot of hand-holding of customers for all players. Digital transformation is a lot like corporate therapy
10) Huawei cloud cut their teeth on government sector work but have been branching out, it's interesting to see a hardware company moving to a software play.

Tencent cloud has been investing heavily, in 2020 it hired more than 3,000 employees.
11) I guess the pandemic accelerated a lot of attention, in 2020 Q1 - China’s cloud market grew an impressive 67%. Tencent's apparently on a price war to win this race, so I'd keep an eye on them.
12) Unlike the West, most clouds are still hybrid given the privacy concerns and a general desire for companies to own their software.

The top industries undergoing digitalisation are government, finance and healthcare - often the sectors facing the most customers
13) So my bet for this market, it's wide open given how big the market could be. But given Alibaba's full suite of offering and lead, it's a safe bet in the medium term.
I'll be writing tweets like this for the rest of Jan, follow me if you want these to spam your TL

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Lillian Li

Lillian Li Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @lillianmli

17 Jan
1) Let's talk about the playbook to make a billion-dollar-plus Chinese consumer tech company.

This is foolproof but not easy to execute on.

Thank me when you're rich.
2) Had this been pre-2010, I would ask you to find a highly popular US consumer business that doesn't exist yet in China right now.

Now you have to look for a 'fengkou' or a focal point of opportunity that at least three other start-ups are getting into.
3) Now that you've found your newest trend or opportunity.
(past examples include livestreaming e-commerce)

It's time to start getting a group of people - preferably with degrees in CS from Tsinghua / Peking and other Ivy leagues with a sprinkling of oversea experiences.
Read 23 tweets
15 Jan
1) Let's talk about social-commerce, limitations of growth for a community and why there is no good Chinese Instagram equivalent.

In modern China, XiaoHungShu aka Little Red Book aka RED is no longer the Mao manifesto, but rather a shopping app.
2) XHS was founded by friends Miranda Qu and Charlwin Mao in 2014. Initially, it was conceived as a travel app, the founders wanted something that let them know what spots were cool and what goods to get when they're abroad
3) For context, I would say shopping abroad has been a major Chinese middle-class hobby due to:
1) Perception that foreign goods are of higher quality
2) Cheaper prices for equivalent goods relative to China as no import tax
3) Verified authenticity
Read 16 tweets
13 Jan
1) Let's talk about something that a lot of people find weird and don't get.

Pop mart

It's a $14 billion dollar company that sells miniature figurines in 'blind' boxes. So called as you don't know what you're getting until you open it.

Yeah, that's all they sell
2) Pop mart started as a lifestyle shop in 2010 and initially sold a range of home goods, beauty and toys. But it struggled to find a niche.

As the end of year tally came in, a figurine toy sold more than any other items in the store. The team decided to pivot.
3) The proposition for Pop Mart is blindingly simple. You go to one of its numerous vending machines, shops or online stores and for a not so cheap $9 dollars, buy a boxed figurine. You only know the set it is part of, but not the precise figure you're getting
Read 11 tweets
12 Jan
1) Let's talk about my reaction to @packyM's Alibaba longform. (Oh yeah, Substack deserves its own reaction genre).

While I enjoy Packy work, I think this piece missed local context (similar to a lot of English writing on Chinese tech rn).

notboring.substack.com/p/baba-black-s…
2) My credentials. Masters in International Development with a dissertation on Chinese governance. Worked in VC for 5 years, last at Eight Roads Ventures aka Fidelity Growth Partners re-branded aka first round investors in Alibaba.

3) Lastly I'm in China rn and speak Chinese, and write a newsletter on Chinese tech. I'm not an 'expert' and I don't speak for all of China. But I know enough to be dangerous.

I'll go through some tropes I felt the article touched on before going into the crux of the issue
Read 29 tweets
11 Jan
1) Let's talk about my favourite video platform Bilibili. What is it, what it isn't and and how it makes money. It's been called the Chinese YouTube that that framing lacks imaginary.

The $bili stock also 5x in 2020 - who knew weebs could be so lucrative
2) Grossly simplified, it's the Chinese equivalent of Youtube. Except it's not. It's like if Youtube, Twitch, Steam, Patreon, TokyoPop and Netflix had a CRISPR-baby, and that baby was a weeb, but that weeb is also super down with Chinese Gen Z
3) Bilibili was founded in 2010 by avid Anime, Gaming and Comics (AGC) fan Yi Xu from a frustration that the mainstay Chinese anime platform kept crashing with no consistent access to his beloved vocaloid Miku
Read 19 tweets
10 Jan
1) Let's talk about Tesla's China strategy. There's a few questions here - why did the Chinese government actively encourage them to set up in Shanghai? What's in it for Tesla? Why is Tesla continously discounting their cars?

Spoiler alert: $TSLA go brrr
2) Our story starts all the way back in 2013, when smog was so bad Beijing didn't see any blue sky for months. Policy pivots were in order, and new energy bills with specific support for electric vehicles (EV) were introduced.
3) Over the next few years subsidies from the government were handed out to any car companies that said they were going electric. A single EV could get up to $22k worth of subsidies (provided they could drive for 250 km).

Sales increased and the EV market steady grew
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!