Not sure how to develop your own writing voice?

You can actually use punctuation to stylize your writing voice in a big way.

Quick thread on how to do it! ✍️
1. The colon

Colons are great for two key things: Emphasis and reinforcement.

If you’re introducing a quote, you can use a colon instead of a comma to emphasize the message inside the quotes.

Example: My mom always told me: “If it seems too good to be true, it probably is.”
2. The em dash

This one’s my personal favorite. An em dash is what to use when you’re interrupting yourself with an interjection or something you want to draw attention to.

Example: I need a vacation—I mean, who doesn’t, really—but I have a hard time giving myself permission.
3. The Semicolon

Semicolons can be used to link together 2 related independent clauses.

They can also go before a word like additionally, otherwise, however, to link 2 similar sentences together.

Example: I love reading her books; she’s my favorite expert on psychology.
These are just a few quick ways to stylize, but I've got more tips on harnessing your unique writing voice here: kaleighmoore.com/blog/2018/10/0…

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More from @kaleighf

23 Jan
It’s shocking to me how many companies throw money at content marketing with zero strategy behind it—just some loose terms to target for SEO.

You can get much better ROI if there’s a method to the madness.

Some suggestions...
Take a journalistic/reporting approach.

Connect the dots around themes, patterns, and trends in your space. Make new points. Add to the existing conversation.
Tell stories.

Pull back the curtain on your company. Spotlight clients with success stories. Talk about wins and failures. Add a human element to your brand.
Read 6 tweets
4 Jan
1/ Today's writing lesson: How to transition between paragraphs (and ideas.)

This is a tough thing, but it's all about *building bridges.*

Here's what you need to know. THREAD!
2/ Bridges and transitions are phrases and words that help your writing flow better.

Without them, your article might feel jumpy, abrupt, or hard to follow.

Try these tactics when you notice this in your writing.
3/ Sequential transitions, AKA pointing out a relationship between two ideas.

To connect ideas that are related, use a transition like 'As a result' or 'This implies that' to continue the thread you're building.
Read 6 tweets
17 Dec 20
Want to know the secret to getting past the blank page when you sit down to write?

Here's how I've mastered it. THREAD!
1. You need to write an ugly first draft.

This doesn’t have to be pretty, make sense, or go into detail yet — it just needs to be words on the page.

I’ve seen lots of people talk about the idea of “writing ugly” at a high level, but not many that spell out how to do it.
2. First things first: Create a framework.
Before you try to get too in-depth, create a loose framework. It should look something like:

· Intro
· Background
· Specific Points/Ideas/Tips
· Conclusion

This allows you to visualize what you'll build upon. It’s your road map.
Read 9 tweets
7 Dec 20
How to write a solid blog post in one hour.

THREAD.
1. You need direction (so you can focus and write efficiently.)

Start by filling out a writing brief for yourself. It doesn't have to be super detailed or fancy. I have a template you can buy here: gumroad.com/l/creativebrief
2. From your brief, start working on your outline. Start in the middle and build out your sections with bullet points.

Leave the intro and closing for later.

More on outlining: kaleighmoore.com/blog/2019/5/24…
Read 10 tweets
12 Oct 20
How writing makes you smarter: A Monday thread.

1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences.

It’s mental gymnastics when you have to take a fuzzy concept and transform it into words.
2. It changes your vocabulary, as you have to find the right words that match up to your ideas.
3. It changes the way you speak, as it forces you to work on sentence structure, composition, and general idea communication...which informs the way you sound OFF the page as well.
Read 9 tweets
6 Jul 20
Want more people to read your content? Tired of hiring freelance writers to help you build out valuable blog posts only to hear crickets in response?

My tips; a thread.
1) Provide jump-to sections in long posts.

Don't make the reader search for the part they care about - give them a shortcut to the part they want to read. @BigCommerce does this well.
2) Provide a "what you'll learn" summary up top.

Give a few bullet points at the top of your article that sum up the most important takeaways/data points. News sites like @retaildive do this well.
Read 6 tweets

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